This past June, Instagram began testing shopping tags within stories. This feature allows brands and advertisers to place a shopping bag icon on products within an image in their story, which upon clicking, provides product information, and links to the brand’s website for purchase.
Since 2014, many business have seen a decline in fans viewing and interacting with their organic posts, and overall organic reach on Facebook. Subsequently, Facebook’s audience targeting options have significantly changed the access brands have to their desired customers.
In an ongoing effort to provide educational and actionable insights to improve digital strategies for all online marketers, MoreVisibility is partnering with Facebook to host a complimentary webinar.