Instagram is continuously expanding its options for brands to advertise on the platform, both Organically as well as Paid. Most recently, Instagram announced that it is exploring options to further utilize the relationships that brands have developed with relevant influencers in their industries in order to create branded content ads.
This past June, Instagram began testing shopping tags within stories. This feature allows brands and advertisers to place a shopping bag icon on products within an image in their story, which upon clicking, provides product information, and links to the brand’s website for purchase.
Since 2014, many business have seen a decline in fans viewing and interacting with their organic posts, and overall organic reach on Facebook. Subsequently, Facebook’s audience targeting options have significantly changed the access brands have to their desired customers.