Articles in The 'Instagram' Tag


August 1 2013

Social Media (if done correctly) is a Full Time Job

by Marni Weinberg

Social Media continues to rapidly evolve. With a multitude of channels available, it can be difficult for businesses to keep up, let alone choose where to dedicate their time, resources and energy. It was not long ago, when companies had to be “convinced” that there were genuine benefits of social media and that a Facebook and /or Twitter company page was a legitimate opportunity to grow their business or brand.

Fast forward to the present; those two channels (or at least one of the two) have essentially become the standard. Today – if a company says they are doing Social Media, it is a safe assumption that they have a Facebook Page and likely Twitter, as well. Sure, there are some savvy businesses that not only see the value (and sheer necessity) of social media, they do it well and are active on multiple channels: Facebook, Twitter, Google+, Instagram, LinkedIn, Youtube, Pinterest, etc.  Then there are those who feel as though Facebook and/or Twitter are more than enough to maintain.  Whichever category you fit into, social media requires a considerable amount of time and dedication. Here a few critical components to keep in mind when it comes to ongoing social media maintenance, whether you have just one active channel or many:

  • A well thought out plan/strategy as to how you will present your company via social media is super important. You certainly don’t want to just throw up an unprofessional looking Facebook page and begin posting random things here and there. In addition, you want to make an educated decision on how you will respond to your audience for both positive, as well as negative comments. This is very important.
  • Dedicating the necessary resources to each channel is crucial. There are few things worse than a channel that has remained stale and inactive for months. This is a surefire way of losing the interest and loyalty (“followers” & “likes” in social media terms) of your audience. You want them engaged and paying attention. Your posts should be timely and relevant to your industry.
  • Not every channel is for every company and what makes perfect sense for one may not make much, if any, sense for another. Become knowledgeable and well versed on the channel(s) your company decides to engage in.
  • If your company is new to social media, it is advisable to start off slowly, perhaps with one (to two) channels at a time. This will help to ensure that you are not taking on more than you can chew, so to speak. Additional channels can always be added in the future.

Take a peak at a business to consumer brand that is doing an excellent job with their social media channels. Just a few of their active channels are listed below:

lululemon Twitter
lulelemon Facebook
lululemon Pinterest

In addition, they responded very well during a major PR crisis back in March, which garnered a ton of negative posts, tweets, press, etc.

Social media truly is a full time job and requires ongoing maintenance and monitoring. Seriously.  Go big or go home.

March 22 2013

5 tips for using Instagram for Business

by Meredith Corsillo

Instagram co-founders Kevin Systrom and Mike Kreiger loved playing around with cameras when they were kids, and they came up with the ‘Instagram’ name from a mixture of using the concept of an instant camera, with the way they compared a picture to an old telegram that was sent over a wire to others.  Thus the name Instagram.  Their concept though simple, has transformed the photo taking and photo sharing world.

Taken directly from the Instagram FAQ page, this is how the two Stanford grads describe what Instagram was created for: “Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, and then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photos.”

Over the last few years, millions of users later, after being acquired by Facebook, after launching IOS and Android apps, and even after a desktop version, the use of Instagram by companies has skyrocketed.  It’s not just for personal use any longer either.  Instagram has become the perfect opportunity for brands and business to get quick, instant messages and photos to their target audience in a very rich, visual manner.

Images are being used more and more within business social media marketing strategies.  Here are a few ways to use Instagram to market your business:

  1. Take advantage of the desktop version and set up a Profile that gives your audience a better insight into your company.  The desktop version is bigger, therefore more visual and robust, so take advantage of the increased real estate and tell a story with the images.
  2. Create engagement with photo contests.  Contests are easy to create on Instagram.  Companies can ask users to incorporate a specific hashtag (#) for the contest, so after uploading their pictures, they can tag it with that hashtag.  That way, it’s easy to search through pictures, ask other followers to vote for their favorite pictures, and pick a winner.
  3. Reward followers with promo codes within your photos.  This will definitely keep followers coming back to check in and see what new photos have been posted and what promos are being offered.
  4. Post photos of your customers – nothing says brand loyalty more than a happy customer.  Take quick pictures of your customers, with their permission of course, and showcase a sneak peek into what the experience with your company or brand is like for them.  Make sure the photos showcase your brand values while also highlighting the customer experience.
  5. Most importantly, promote your Instagram feed across all of your other social networks.  Create a custom tab under the Timeline photo on Facebook, add the Instagram badge to your website and to your G+ page, and make sure to include it in all email marketing.

Customers want a personal experience with a brand, and by adding Instagram to your marketing tools, your brand can start engaging with customers instantly while telling a story with images that are quick and easy for customers and fans to digest, process, and ultimately share with others.

August 15 2011

Klout & The Klout Score

by Melanie Wahl

Klout (www.klout.com) measures a person’s influence in aggregate of all of their social networks (at least those currently integrated with Klout).  The San Francisco based company has scored over 80 Million people since 2008.  The unit of measurement compiled is called The Klout Score and is a number from 1 to 100.  The higher the score, the more influence Klout has computed that you have. 

Your Klout Score is compiled from three factors – True Reach, Amplification, and Network Score.  Your True Reach measures how many people you actually influence. There are safeguards in place to filter out bots and spam to sift down to how many people are actually interacting with your content.  Another way of looking at your True Reach is to think about how many people share your content and how many people are compelled to respond to your messages.  Your Amplification can be thought of as how many times your message is spread. Do your friends want to share your message with their friends?  Your Network Score takes into account not just how many people are in your network, but how many of those people are influencers themselves.  The more influencers you know who react to your content, the higher your Klout Score is likely to be.

The Klout Score Formula

Until recently, your Klout Score was determined from online influence in five social media channels: Twitter, Facebook, LinkedIn, Foursquare and YouTube.  Klout doubled that number to ten by adding Blogger, Flickr, Instagram, Last.fm and Tumblr.

Keeping with the trend of social media companies having their very own buttons, Klout introduced the +K Button in June.  The +K Button is similar to Google’s +1 Button in that you are making a recommendation.  In Klout’s case, you are recommending an individual as a good source of information on a certain topic.  You can read more about the +K Button on Klout’s Blog.

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