Social Media continues to rapidly evolve. With a multitude of channels available, it can be difficult for businesses to keep up, let alone choose where to dedicate their time, resources and energy. It was not long ago, when companies had to be “convinced” that there were genuine benefits of social media and that a Facebook and /or Twitter company page was a legitimate opportunity to grow their business or brand.
Fast forward to the present; those two channels (or at least one of the two) have essentially become the standard. Today – if a company says they are doing Social Media, it is a safe assumption that they have a Facebook Page and likely Twitter, as well. Sure, there are some savvy businesses that not only see the value (and sheer necessity) of social media, they do it well and are active on multiple channels: Facebook, Twitter, Google+, Instagram, LinkedIn, Youtube, Pinterest, etc. Then there are those who feel as though Facebook and/or Twitter are more than enough to maintain. Whichever category you fit into, social media requires a considerable amount of time and dedication. Here a few critical components to keep in mind when it comes to ongoing social media maintenance, whether you have just one active channel or many:
Take a peak at a business to consumer brand that is doing an excellent job with their social media channels. Just a few of their active channels are listed below:
In addition, they responded very well during a major PR crisis back in March, which garnered a ton of negative posts, tweets, press, etc.
Social media truly is a full time job and requires ongoing maintenance and monitoring. Seriously. Go big or go home.
Instagram co-founders Kevin Systrom and Mike Kreiger loved playing around with cameras when they were kids, and they came up with the ‘Instagram’ name from a mixture of using the concept of an instant camera, with the way they compared a picture to an old telegram that was sent over a wire to others. Thus the name Instagram. Their concept though simple, has transformed the photo taking and photo sharing world.
Taken directly from the Instagram FAQ page, this is how the two Stanford grads describe what Instagram was created for: “Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, and then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photos.”
Over the last few years, millions of users later, after being acquired by Facebook, after launching IOS and Android apps, and even after a desktop version, the use of Instagram by companies has skyrocketed. It’s not just for personal use any longer either. Instagram has become the perfect opportunity for brands and business to get quick, instant messages and photos to their target audience in a very rich, visual manner.
Images are being used more and more within business social media marketing strategies. Here are a few ways to use Instagram to market your business:
Customers want a personal experience with a brand, and by adding Instagram to your marketing tools, your brand can start engaging with customers instantly while telling a story with images that are quick and easy for customers and fans to digest, process, and ultimately share with others.
Klout (www.klout.com) measures a person’s influence in aggregate of all of their social networks (at least those currently integrated with Klout). The San Francisco based company has scored over 80 Million people since 2008. The unit of measurement compiled is called The Klout Score and is a number from 1 to 100. The higher the score, the more influence Klout has computed that you have.
Your Klout Score is compiled from three factors – True Reach, Amplification, and Network Score. Your True Reach measures how many people you actually influence. There are safeguards in place to filter out bots and spam to sift down to how many people are actually interacting with your content. Another way of looking at your True Reach is to think about how many people share your content and how many people are compelled to respond to your messages. Your Amplification can be thought of as how many times your message is spread. Do your friends want to share your message with their friends? Your Network Score takes into account not just how many people are in your network, but how many of those people are influencers themselves. The more influencers you know who react to your content, the higher your Klout Score is likely to be.
The Klout Score Formula
Until recently, your Klout Score was determined from online influence in five social media channels: Twitter, Facebook, LinkedIn, Foursquare and YouTube. Klout doubled that number to ten by adding Blogger, Flickr, Instagram, Last.fm and Tumblr.
Keeping with the trend of social media companies having their very own buttons, Klout introduced the +K Button in June. The +K Button is similar to Google’s +1 Button in that you are making a recommendation. In Klout’s case, you are recommending an individual as a good source of information on a certain topic. You can read more about the +K Button on Klout’s Blog.