The Google Analytics team has had their hands full this year, and we’re not even half-way through 2011! So far this year, you’ve been witnessto ground-breaking improvements in our industry, such as:
And that’s just a taste of what you’ve seen so far this year!
Today, we’re going to continue to enhance your analytics palette. The mobile reporting section within Google Analytics is being super-sized to accommodate the rapid mobile device adoption rates that we’ve all seen in our professional and personal lives. Mobile – formerly found within the Technology sub-section inside the Visitors navigation menu – is now its own stand-alone sub-section within the main Visitors report section on the left-hand side on the navigation menu.
The Mobile section will now have two reports: A new Overview report (for top-level summary data) and a new Devices report (for granular, report-level data). Within the Devices report, you can expect to find the following dimensions to segment your mobile data by:
As a Google Analytics Certified Partner, we can safely report to you that these enhancements are only the beginning – these great updates to your mobile analytics data are only the first step in a series of developments that you can expect to see coming down the pike during the rest of the year.
We hope you enjoy your new and improved mobile data, and we look forward to sharing more updates with you as they come about!
Every once in a while, a neat, sleek, and awesome free tool comes along that makes you want to drop whatever it is that you’re doing and start playing with the new shiny object. This is the feeling that ran through my veins when I first discovered PercentMobile – A free report that allows you to track and analyze the mobile activity that your web site receives.
How to Sign Up:
You’ll need a valid domain name (the URL of your site), an email address, a password, and an invitation code. Visit PercentMobile’s Log-In page and click on the “Request One Here” E-Mail link to receive an invitation code. Once you’re signed-up, you can view all kinds of neat mobile data.
You will also have to install a very small snippet of code your site’s mobile pages. If you don’t have a specific mobile version of your site, install it on your regular site pages, preferably toward the top of the source code (mobile phones are a lot slower than your laptop or a desktop computer, so the code should be as high up as possible for a better chance of collecting visitor data).
What you get:
In short, you get everything you ever wanted to know and were afraid to ask about the mobile visitors to your web site.
For starters, you get to see a nice visual of each type of phone that has brought a visitor to your site, including the percentage of visitors from that phone model and technical specifics of each phone when you mouse-over any image. Here’s an example from one of PercentMobile’s display reports from Gothamist LLC:
Below this neat visual display, you’ll find a complete breakdown of Brands, Screens, Providers, and Country / Territory locations. Here is an example of a list of mobile service providers:
Aside from these awesome stats for your own web site, PercentMobile’s homepage is a fun-fact haven for all things mobile. For example, did you know that:
53% of US Mobile Traffic comes from Apple Devices?
17% are Blackberry Devices?
71% of Apple Devices run on OS3.x?
80% of South African Phones have a Number Pad?
5% of Devices weigh between 150g and 200g?
2% of Devices are 2-Way-Sliders?
12% of Phones have a FM Radio?
55% of Devices have a Touchscreen?
80% of Devices are Candybar shaped?
70% of Devices in Iran are from SonyEricsson?
If mobile analytics is something that you’re considering, or something that happens to be important for your web site, I strongly recommend creating a free PercentMobile account. The cool visual display showing a picture of every phone model alone is worth the time and effort of creating the free account and installing the very small code snippet on your site’s pages.