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Articles in The 'keyword research' Tag


November 4 2020

Getting to Know Alexa, the SEO Tool

by April Nelson

Did you know that Alexa is related to an SEO tool by the same name?  Helping people find what they need from a massive amount of information is nothing new for Alexa. Many years before answering your questions through Echo, Alexa Internet company has been suggesting content and ranking websites. That’s right, Amazon’s assistant that wakes you up every morning, tells you the temperature, or streams your favorite podcast is related to an SEO tool. Alexa Internet was founded as an independent company in 1996 and acquired by Amazon in 1999, and is a wholly owned subsidiary.

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September 22 2020

Keyword Selection Tips For SEO

by Michael Bergbauer

It’s important to look at many different data points before deciding on which keywords to target to drive Organic traffic. A great first step is to come up with a seed list of keywords by thinking about how prospects and customers would refer to your products and services. Start with broad / generic keywords, including what industry you are in and want to be known for to your target audience. For example, MoreVisibility might have Digital Marketing, SEO and Paid Advertising Management on our keyword seed list to describe our business and what we offer.

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September 14 2020

Keyword Targeting Essentials For SEO

by Michael Bergbauer

There are several ways that you can improve the keyword targeting for a particular page. Some pages need more work than other pages, but some basic strategies apply regardless.

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