Having Google Trends in your arsenal when doing keyword research is a great way to keep up with shifting consumer interests and the content they prefer. Google Trends is a free tool that shows the relative popularity of a search query over a chosen period of time across Google Search, Shopping, Images, and YouTube. The tool also allows you to compare search queries and their trends in real time.
At MoreVisibility, a keyword research report is usually one of the first things we deliver in a client’s SEO program. Before we begin working on this type of project, we customarily ask the client to provide us with a keyword seed list – a set of keyword ideas to use a baseline for research. Using these “seeds” as the starting guide, we “grow” a report packed with optimal keyword recommendations customized to your website.
Defining keywords for your SEO strategy is the foundation for quality Organic traffic. Measuring the success of your Organic traffic is a multi-prong approach and takes several report types to make sure you’re getting the most information.