Articles in The 'Klout' Tag

MoreVisibility Twitterchat September 29

by Danielle Leitch

Recap of “Conversion Rate is Dead” webinar with WOMMA, and discussion of announcement of Google Analytics Premium Service
Thursday September 29, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place yesterday, September 29 and discussed the importance of utilizing web analytics to understand the effectiveness of your online marketing and website performance. Specific topics included:

• The current definition of what a “conversion” is
• Selecting the right web analytics platform based on your goals and needs
• Measuring social media, including Klout
• An introduction to Google Analytics Premium for enterprise level websites

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

MoreVisibility Twitterchat September 22

by Danielle Leitch

Special Guest Pat McCarthy, Social Media Coordinator & Blog Editor for WOMMA
Thursday September 22, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place yesterday, September 22 with WOMMA’s Pat McCarthy, live from Social Media Week Chicago. We discussed the importance of word-of-mouth marketing and customer engagement.

• Encouraging customers to comment, share and talk about brands
• Measurement of engagement – beyond just likes and follows
• The future of engagement will be to create even more relevant and valuable content for audiences

MoreVisibility is pleased to offer a special webinar, Conversion Rate is Dead: Long Live Meaningful Metrics, Real Insights & Actual Analysis! Important: what really is a conversion and what are common pitfalls? next Wednesday, September 28 at noon EST. For more information or to sign up:     http://morevisibility.eventbrite.com/

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

Klout & The Klout Score

by Melanie Wahl

Klout (www.klout.com) measures a person’s influence in aggregate of all of their social networks (at least those currently integrated with Klout).  The San Francisco based company has scored over 80 Million people since 2008.  The unit of measurement compiled is called The Klout Score and is a number from 1 to 100.  The higher the score, the more influence Klout has computed that you have. 

Your Klout Score is compiled from three factors – True Reach, Amplification, and Network Score.  Your True Reach measures how many people you actually influence. There are safeguards in place to filter out bots and spam to sift down to how many people are actually interacting with your content.  Another way of looking at your True Reach is to think about how many people share your content and how many people are compelled to respond to your messages.  Your Amplification can be thought of as how many times your message is spread. Do your friends want to share your message with their friends?  Your Network Score takes into account not just how many people are in your network, but how many of those people are influencers themselves.  The more influencers you know who react to your content, the higher your Klout Score is likely to be.

The Klout Score Formula

Until recently, your Klout Score was determined from online influence in five social media channels: Twitter, Facebook, LinkedIn, Foursquare and YouTube.  Klout doubled that number to ten by adding Blogger, Flickr, Instagram, Last.fm and Tumblr.

Keeping with the trend of social media companies having their very own buttons, Klout introduced the +K Button in June.  The +K Button is similar to Google’s +1 Button in that you are making a recommendation.  In Klout’s case, you are recommending an individual as a good source of information on a certain topic.  You can read more about the +K Button on Klout’s Blog.