Articles in The 'landing-pages' Tag

December 27 2016

7 Usability Guidelines for Better Landing Pages

by Gaby Velasquez

The digital world is growing and having an optimized landing page design layout is the way to attract new customers and bring in revenue. Whether your goal is to drive sales, increase leads, or build brand recognition, focusing on customer user experience is key. Here are 7 tips to make an efficient, conversion-oriented landing page.

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December 11 2014

Anatomy of a Landing Page: Designing Your Landing Page for Conversions

by Lauren Owens

If we’ve said it once, we’ve said it a million times – your digital marketing campaign is only as good as your landing page. With that in mind, we thought we’d break down a conversion-optimized landing page to help you see how the elements come together to encourage users to follow-through.Read More

May 28 2014

Are Your Landing Pages Hurting Your Campaigns?

by Brittany Patterson

We are all busy these days, but are we so busy that we should drive traffic to landing pages that will definitely not convert?  Take a step back before launching a new campaign and put yourself in the shoes of the user.  Imagine the disappointment a user might experience when he or she is highly motivated to make a purchase only to be taken to an unorganized, ugly, or confusing landing page.

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