Articles in The 'lead generation' Tag


May 2 2023

Performance Max Asset Specifications Quick Reference Guide

by April Nelson

When you are creating your Performance Max ads, keep in mind that Google will select from your assets to create the best ad for each user on the fly, so your assets should all be able to work together to form a cohesive message. Here is a quick reference of the asset types and specifications for each.

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April 18 2023

Getting Started with Performance Max Campaigns is Quick and Easy

by April Nelson

Google Ads Performance Max is a relatively new campaign type that uses machine learning models to generate conversions. It provides a “unified buying service” to all Google Ads inventory, meaning that your ads show across all Google properties. With little time investment, one campaign can have your ads created and running across YouTube, Display, Search, Discover, Gmail, and Maps!

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March 27 2023

Performance Max Campaigns are Here to Stay

by April Nelson

In October 2022, we hosted an educational event on “Google Update: What’s Now and Next 2022”. I learned that 40-50% of Google revenue was coming through Performance Max. At this time, our clients had been testing out the new campaign type, and hearing this stat drove home that other advertisers are swiftly adopting Performance Max as well.

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