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Articles in The 'Linkbuilding' Tag


August 3 2012

6 Ways to Repackage Evergreen Content for Cross-Chanel Use

by Lauren Owens

The number of social media channels available to us today can be daunting. It’s easy to feel as if your time and resources are spread thin when you try to reach every audience on every platform. While it’s important to be where your audience is, it’s also important not to overwhelm your resources.

Luckily, you don’t have to reinvent the wheel every time you approach a new channel. You can repackage your existing evergreen content (content that is always relevant) for use across the channels. Here are six ways to do just that.

  1. Turn a blog post into a deck for Slideshare. Take the central ideas from the existing blog post and create a PowerPoint presentation, breaking the post down into bite-sized pieces. Just make sure you’re not ripping the article verbatim – fresh, unique language is a must for SEO.
  2. Use images that illustrate the ideas in your blog post and turn them into a slideshow video on YouTube. Simply build the “video” in PowerPoint and then convert the PowerPoint presentation to an .mp4 file.
  3. Create an abbreviated version of the original post for use on Tumblr. You can even link back to the original post to gain additional traffic for your site.
  4. Create a lens in Squidoo using pieces of information from the original blog post. As with Slideshare, it’s important to repackage the ideas from the original post in a way that uses unique language, and that suits the audience and the channel.
  5. Use the images from your blog post to create pins on Pinterest.
  6. Create a Google Alert for the central idea in your blog post. Then, when something you’ve already written about makes news, post a quick update on your blog, linking back to the original post. You can then post the new information on Twitter, linking back to the new – brief – blog post.

Notice that the operative word here is “create.” While this work is time consuming, it is simple – because you already did the majority of the work, fleshing out a new idea for use on your blog.

It’s also important to note that these kinds of repackaging techniques should be used sparingly. You would never want to appear redundant or stale. So don’t do everything all of the time. Do some things, some of the time, where it is appropriate for your topic, audience and channel.

August 3 2012

The Dos and Don’ts of Guest Blogging

by Lauren Owens

Guest blogging is a great way to get quality inbound links to your site. And inbound links, we all know, are a cornerstone of SEO. But, like many ways to market your brand online, there are good ways and bad ways to go about it. Here, we’ll look at some of the Dos and Don’ts of guest blogging.

Do – Use your expertise in a way that can grow your audience – and your influence.

This is the main reason behind guest blogging.

There are blogs that do not directly compete with your business but that relate to your business in some way. If you sell shoes, for example, you might want to look into creating quality content for wedding blogs, fashion blogs or, depending on what kind of shoes you sell, blogs aimed at parents, gardeners, environmentalists, etc.

Don’t — Contact blogs that have nothing to do with your business.

The purpose of guest blogging is to find your audience — or potential audiences — where they live. The key word here is synergy. Creating posts for blogs that have no synergistic connection to your business is a waste of time for all involved.

Do — Create quality content.

The content that you create for each blog should be unique, and should depend upon the look and feel of the blog you’re writing for. If you want to produce content for a blog that tends to be photo-heavy, for example, you will need to produce photos that illustrate your blog post.

Don’t – Pepper your guest blog post with unnecessary links.

Guest blogging is all about cultivating relationships, not building link farms. Link once or twice to extremely pertinent information on your own site, and leave it at that.

Do – Find your audience where it lives.

Use a demographic tool like Google’s Double Click Ad Planner to determine what kind of audience a blog attracts.

Don’t – Waste your time.

Don’t waste your time producing blog posts for blogs with little traffic. Evaluate a blog’s traffic with Double Click Ad Planner to make sure a blog is worth your time.

Do – Write your blog posts ahead of time.

When you approach a publisher with a complete package, rather than an idea, you make it much more likely that the blogger will accept your content.

Don’t — Be impersonal.

Think of guest blogging as relationship building. Don’t send out mass email blasts, or the same content to more than one publisher. Your goal is to make friends. So be human and put your best face forward.

May 12 2009

Using SlideShare.com for Linkbuilding

by Michael Buczek

For those who are not familiar with www.slideshare.com,   it is a site where you can share PowerPoint presentations with people online.   Using SlideShare can be a great way to promote your business, or to demonstrate products or services to potential clients.   Other benefits from SlideShare include opportunities for link building and more presence in thesearch results.

Slideshare offers users an account where they can upload a profile photo, include information about themselves and include a link to their website.   This profile page contains the link to your site.   It does not have a “no follow” attribute, so you can get some link juice passed to your site from SlideShare once your page is indexed.   It is important to complete all the necessary fields when signing up for an account to get the maximum benefit.  

Once you upload your presentations to SlideShare, you can then get and “embed” code to share your presentations on other sites and blogs.   This embed code also makes it easier for others to share your presentation.

Like many other social media channels, SlideShare has a community section.   This community allows you to share ideas and resources with other users.   You can also have people follow you and follow them back, like you would in Twitter.   Having followers and being involved in the communities can help you to connect with those who are already interested in your products and services.

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