This network continues to evolve and introduce new features for the community and advertisers. Many changes were released today, which are highlighted in a blog by LinkedIn’s CEO.
LinkedIn Conversation Ads are an evolution of a previously known ad type, Sponsored InMail. This iteration enables advertisers to engage with prospects in a more personal way. Think of it as the friendly conversation you’re having via any messaging device. It’s allowing you to do that in the LinkedIn platform and provides the user the ability to choose their own path and experience so that they can engage with your brand.
This is a crazy time. It’s as simple as that. Big picture: a million people across the globe are sick, some worse, and each week millions of people are losing their jobs. On a more personal perspective: I’m a wife, a mom of a beautiful 10-month-old baby boy, a campaign manager, newfound caregiver/teacher, newfound professional home cook, etc.