For students across the country the new school year is in full swing, but no one knows better than professionals in the Digital Marketing space how the learning doesn’t end after graduation. Online channels and tactics, and the behavior of the audiences that use them, are continuously evolving and changing.
This network continues to evolve and introduce new features for the community and advertisers. Many changes were released today, which are highlighted in a blog by LinkedIn’s CEO.
LinkedIn Conversation Ads are an evolution of a previously known ad type, Sponsored InMail. This iteration enables advertisers to engage with prospects in a more personal way. Think of it as the friendly conversation you’re having via any messaging device. It’s allowing you to do that in the LinkedIn platform and provides the user the ability to choose their own path and experience so that they can engage with your brand.
975 South Federal Highway, 2nd Floor
Boca Raton, FL 33432
800.787.0497
ph: 561.620.9682
fx: 561.620.9684
[email protected]
