Articles in The 'LinkedIn' Tag


March 27 2019

New Targeting Capabilities in LinkedIn Ads

by Jill Goldstein

LinkedIn recently announced new ways to increase the scale and ROI of LinkedIn advertising efforts with new targeting features – the integration of Microsoft Bing search data to interest targeting, lookalike audiences and audience templates.

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February 14 2019

LinkedIn Live – A New Live Video Broadcast Service

by Serina Fignole

LinkedIn, coined “the social network for the working world,” says that video is the fastest-growing format on its platform alongside written and shareable content. With that being said, LinkedIn believes the time has come to take the next step in video.

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November 12 2018

Track LinkedIn Sponsored Content with Google Campaign Manager

by Serina Fignole

In October, LinkedIn announced that it will be adding Sponsored Content to the available ad units that can be tracked by Google Campaign Manager. This integration gives Digital Marketers the power to track impressions and interactions for the following Sponsored Content:

  • Video
  • Carousel
  • Lead-Gen Forms
  • Text
  • “Spotlight” Dynamic Ads

The measurement integration with Google Campaign Manager allows Digital Marketers to see LinkedIn ad performance alongside all of their paid ad spend. In addition, it helps track a prospect’s full journey across websites, ads and devices with their business on LinkedIn before converting.

To enable LinkedIn Sponsored Content tracking via Google Campaign Manager, click the “Manage Tracking” icon after creating your Sponsored Content campaign as a “Draft’.

Then, add both the impressions and clicks tags, and hit “Save”.

 

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