Articles in The 'LinkedIn' Tag

May 7 2024

LinkedIn Announces New CTV Ads for B2B Marketers

by Monica Simmons

Connected TV, often referred to as OTT (Over-The-Top) or streaming television, allows advertisers to reach their audience in a more targeted, personalized, and measurable manner than traditional TV advertising. LinkedIn has recently announced that they now offer CTV ad placements within their self-service advertising platform, “Campaign Manager.” This is very exciting news for B2B advertisers who now have an additional avenue to engage with the highly targeted audiences offered by LinkedIn.

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February 7 2024

Types of Email Marketing Automation

by Chuck Forbes

Email marketing provides marketers with many ways to connect with consumers. This is best done through automation – setting up email campaigns with certain triggers and rules to serve personalized messages. With people having multiple email addresses and inboxes being saturated with promotional emails, using automation correctly can be key to increasing your open rates and engagement. From my experience working with clients, here are four types of email automations that work well to engage with customers and increase ROI:

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January 15 2024

The Rise of LinkedIn Advertising

by Chuck Forbes

Where to place your advertising dollars should be a constant conversation for any digital marketing team. Staying up-to-date on what is happening across advertising platforms is key, but not for just technical updates by the platform, but also user sentiment and behavior. Where there is a “winner” there could also be a platform that is on the decline. Deciding how that impacts your advertising strategy is not a one size fits all approach.

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