Not buying into the Facebook Frenzy? Sick of being asked to follow your friends on Twitter? Feel like you might burst if one more person tries to connect with you on LinkedIn? Don’t know or care what a blog is?
Even if these questions apply to you on a personal level, the truth of the matter is that now, more than ever before, large and small companies are testing out the waters with the implementation of a social media strategy
In this tough economic climate, social media is a cost-effective way to get your message out to prospective customers. Whether we are talking about a YouTube video, Facebook Profile, Twitter page, or an onsite blog, social media is sizzling hot right now and is literally all around us. Many clients I speak with are allocating a respectable budget for social media efforts this year. According to a recent article by the Aberdeen Group, a leading provider of fact-based research, 21% of best-in-class companies are looking to increase their social media marketing budgets more than 25% in 2009.
A concern I often hear from clients is that they do not fully understand social media enough to invest the time and/or budget to focus on it; especially when they do not utilize these networks on a personal level. The unknown is always a bit scary, but diving into social media and embracing the unknown is well worth it. MoreVisibility ran a social media boot camp series last month, which highlighted: Facebook, Twitter, Linked In and YouTube, all of which are being professionally utilized by a growing number of companies. We received an overwhelmingly positive response from the webinar series.
Don’t be such a skeptic. Embrace the art of “collaborative content” and experience all of the benefits! Let social media work for you the way it is working for a growing number of companies, large and small. Then, you can even “tweet” about it on Twitter!
It seems hard to imagine just six years ago, MySpace was created, revolutionizing the internet. It can be said that MySpace was the beginning of what we all now know as social media. Two short years later, Facebook came into the picture.
Facebook has steadily grown while MySpace has been declining. It was less than a year ago that MySpace had more visitors than Facebook. However, according to comScore, MySpace had 124 million monthly unique visitors last month, a decline of 2%. In contrast, Facebook garnered 276 million unique visitors, an increase of 16.6%.
According to the graph below from Compete, Facebook overtook MySpace in December 2008 and continues its growth, while MySpace experiences a sharp decline in visitors.
While the largest demographic on Facebook is ages 18-25, the fastest growing demographic is women aged 55 and over. This could be a major contributing reason for Facebook surpassing MySpace in the number of visitors.
By now, we know that internet users are very fickle and what is today’s social hot spot could be tomorrows passing fad. By this time next year, we could start to see other social networks, like Twitter or LinkedIn surpassing these social media giants, making both Facebook and MySpace yesterday’s new.
Anyone who has ever conducted a search on YouTube knows that it’s quite possible to find a video on almost any subject matter. Only recently, YouTube has recently announced the addition of promoted videos to their pay per click model.
Much like Google Adwords, the YouTube promoted videos reach searchers by using keywords. Advertisers can also add negative keywords to prevent their video from being seen next to undesirable videos or genres. Promoted video ads have the same character length and character restrictions as a typical Adwords text ad; three lines of text with a maximum of 25 characters in the headline, and two lines of text with a maximum of 35 characters per line.
YouTube promoted videos are subject to the same Google Adwords policies and procedures. However, unlike Google Adwords, YouTube promoted video permits alcohol and liquor video advertisements. Videos promoting competing sites, such as Facebook, Myspace, LinkedIn or otherwise are prohibited to run within the promoted video section.
According to Google, over 13 hours of video content are uploaded every second, that being said, just uploading a video to YouTube is not enough. A promoted video allows you to gain exposure for a very small price, due to the fact that the competition is so limited at the present time. Once popularity of this program increases; the cost per click will likely increase.
With YouTube running a close second to Google in the number of searches performed, it is clear that YouTube is not going anywhere. YouTube’s sponsored videos is not only a great opportunity for marketers to get in on the ground floor of video advertising, but also an opportunity to be a part of the next era of internet marketing.