Articles in The 'Local Conversion Actions' Tag


August 21 2018

Local Conversion Actions

by Jill Goldstein

For those of you with brick and mortar stores (and using Google My Business listings), you may have recently noticed some additions in your conversion actions. Local conversion actions (below) count actions (such as directions clicks or click to calls) that are specific to an advertiser’s physical location either during or after interacting with their ad.

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