Today, the line between online and offline shopping is disappearing – fast. Consumers shop anytime, everywhere, and on any available devices.
Google AdWords Ad Extensions are a way for advertisers to extend their ads with deeper, more relevant content to searchers in the form of additional links within a text ad. Ad extensions provide extra links to a standard text ad to link to additional pages within your website versus one link to one landing page. Google has expanded their ad extension options from its original release of Sitelinks over two years ago.
Below is an overview of various ways advertisers can implement ad extensions.
In September we announced that Google enhanced its Sitelinks by including up to four text ads as additional links for paid search ads on Google.com. Now the search engine has released ad formats that show Location Extensions and Sitelinks together.
Google says that the location extensions can now be shown alongside one-line sitelinks in text ads and will continue to show with two-line and three-line sitelinks on desktop and laptop computers. The ad below shows the Location Extension highlighted in red with the three-line sitelink extensions highlighted in green.
In order for your ad to be eligible to show these added links, your AdWords campaign must have both Location Extensions and Sitelinks currently enabled. To implement these add-ons, go to the Ad Extensions tab within the advertising platform.
In addition, Google is now showing larger maps from the Location Extensions links on both desktop and laptop computers. When a user clicks on a Location Extension, a larger map will appear on the right-hand side of the search engine results page (SERP).
Below is a screenshot of the expanded map when a Location Extension was clicked on from a paid search ad.
These new enhancements are just in time for the holiday season so that online advertisers can reach more customers within targeted locations.