Articles in The 'Loyalty' Tag

April 7 2010

Reward Your Loyal “Fans” First

by Marni Weinberg

With Social Media on every marketers’ mind (and if its not, may I suggest you start thinking about it?) it’s actually hard not to easily come up with really cool ways to get more Twitter followers, increase your number of Facebook fans, as well as acquire new connections on LinkedIn. There are all sorts of ways to get more eyes to your pages and profiles; many companies (both large and small) are coming up with enticing promotions and special offerings.

Before you launch all of your brilliant promotions in an effort to grow your existing social media circle, STOP! Why not first take the time to reward your existing social media family? After all, they are the ones who are already supporting you and they deserve a little special treatment.

So how can you show them your appreciation? Perhaps you can offer incentives solely for your existing social media base.  Sort of a” Thank You for Your Ongoing Loyalty” promotion and offer a discount, perk, free service, or free gift with purchase. It does not have to be anything fancy or even costly. The goal is quite simple: make your existing social media base feel like you truly care; that you value their ongoing loyalty and support. This will not only make them feel special, but will also make them want to tell their friends about your company, which in itself is helping to grow your fan base.

Once you have extended your gratitude toward your current fans, it is the perfect time to start to work on expanding your current followers, fans and connections.

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