2015 was a peculiar year for social media. Google changed Google+, Twitter recognized it needed some changes, and marketers (finally) began to accept the decline in Facebook’s organic reach. Though we can never be sure what the future may hold, here are some observations and predictions to keep in mind for 2016.Read More
Facebook recently announced the rollout of its latest, exciting feature – Instant Articles. Instead of requiring audience members to leave the platform in order to read an entire article, Instant Articles are already downloaded in the channel and open instantaneously when the audience clicks on the link.
The articles are designed to be very interactive and read in a more mobile-friendly fashion. Ultimately, the goal of this feature is to enhance the user experience.Read More
This is part two of our series addressing the advertising tactics that brands are using in Facebook today. Previously, we discussed some of the reason brands are taking advantage of Facebook’s various advertising capabilities. Now we’ll cover some of the popular options that many brands use.Read More