Articles in The 'Marketing' Tag


March 14 2012

Find and Promote Your Added Value

by Katherine Bennett

A recent article by eMarketer stated “one-third of shoppers have either already used or would be interested in using Siri to compare prices at the shelf…” This means that shoppers will be doing their homework and the field will get more competitive for businesses. At the touch of a button, consumers will know the best price and if there is an available coupon that can be used with their purchase. Businesses need to determine their added value and capitalize on it.

What makes your business stand out among the competition? Does your company have good customer service or a no hassle return policy? Does your company stand behind your products and services? Does your company appreciate and reward loyal customers?   These are questions that every business needs to answer. Consumers aren’t just looking for the price point. Think about it, there are many shoe stores online, but people like to shop at Zappos because of their selection, atmosphere and return policy. If a consumer doesn’t like the shoes, they can pack them up and send them back with free return shipping. A consumer may be more willing to buy shoes from Zappos, even if they aren’t the cheapest price, because they know they won’t get hassled if they want to return the shoes later on. Loyalty is also import to consumers. If a consumer knows they will be rewarding themselves to get points or credits for future purchases, they may be more likely to buy now.   Nine West has a rewards program that gives customers a rewards pass coupon every time they spend a certain amount of money. But what if your business offers a service?

If your business offers a service, be competitive in price, but also make sure that the service is customer friendly from start to finish.   It may be a surprise to some companies, but people don’t mind paying a little more if they know they will get good results and be treated civilly. For example, dry cleaning company A may be cheaper than dry cleaning company B. However dry cleaning company B may get more business because they offer same day cleaning.

Businesses should know their added value and promote it via advertising. Too many times businesses look at the competition and want to mirror what they are doing, but it’s better to find the unique element that sets your company apart from others and market it

August 5 2011

MoreVisibility Twitterchat August 4

by Danielle Leitch

Creativity in Marketing
Thursday August 4, 2011

MoreVisibility’s Twitterchat took place today, August 4th. MoreVisibility’s chat (#MVCHAT) discussed some new and creative ways that marketers are engaging with consumers.  Participants included Executive Vice President, Danielle Leitch (@DanielleLeitch) and Mike Siers (@mikesiers). The topics discussed included:

  • The importance of measuring your customer engagement so you can know what works and what doesn’t
  • New media offers new ways to connect (QR codes, mobile, geotargeting)
  • Small businesses can be creative and get attention without spending a lot of money

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (est) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

July 28 2011

MoreVisibility Twitterchat July 28

by Danielle Leitch

The Importance of Using Analytics for Marketers
Thursday July 28, 2011

MoreVisibility’s Twitterchat took place today, July 28th. MoreVisibility’s chat (#MVCHAT) was lead by Executive Vice President, Danielle Leitch (@DanielleLeitch) and Joe Teixiera (@jtex316) and discussed the surprising statistic that nearly half of all marketers responsible for websites fail to implement analytics to track their activity. The topics discussed included:

  • How analytics is the best way to demonstrate ROI
  • How analytics can help you further slice and dice your data regarding social media and mobile activity
  • The ability to watch new trends in mobile device adoption and useage

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (est) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

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