Articles in The 'measurement' Tag

October 28 2011

MoreVisibility Twitterchat October 27

Google’s New Change to Keyword Search will Impact Data for Analytics
Thursday October 27, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place yesterday, October 27 discussing the important new announcement from Google, regarding a change in the way keyword search data will now be gathered. The topics discussed included:

The root of the change: keyword search data will now take place over a secured server
New analytics keyword return :”not provided”
Privacy of the users will be protected, but at what cost for online marketers?

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

Tags: algorithm, Analytics, Data, Google, keyword, keyword search, measurement, Privacy, Search Engines, secure server, SEO, Twitter

Posted in: Social Media

September 30 2011

MoreVisibility Twitterchat September 29

by Danielle Leitch

Recap of “Conversion Rate is Dead” webinar with WOMMA, and discussion of announcement of Google Analytics Premium Service
Thursday September 29, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place yesterday, September 29 and discussed the importance of utilizing web analytics to understand the effectiveness of your online marketing and website performance. Specific topics included:

The current definition of what a “conversion” is
Selecting the right web analytics platform based on your goals and needs
Measuring social media, including Klout
An introduction to Google Analytics Premium for enterprise level websites

Tags: Advanced Social Media Marketing, Analytics, Google, Klout, measurement, Twitter, web analytics, WOMMA

Posted in: Social Media