Google Analytics’ Benchmarking Reports allow brands to compare specific aspects of their website data with aggregated industry statistics from other companies who share their data. April Nelson, one of the senior members of our Client Services team, explains the benefits and how to enable this game changing report.
Goal tracking is a critical aspect of Google Analytics reporting. It moves the analysis from the: “Did we get more traffic?” frame of mind to: “Is the traffic we are getting valuable?” Unfortunately there are several brands that either fail to measure goals, or fail to implement them correctly. Following is a list of some of the common mistakes we see every day.
Funnels are a longtime staple of web analytics. Ecommerce websites utilize them frequently to great effect. But what should a web property use if they are content providers without a sales funnel?
Cohorts are groups of users identified by a common start date. This form of analysis allows for a more broad understanding of the user journey on your site.Read More