Previously our team has discussed how Google and Facebook are increasing their verification for advertisers as the growing need to protect the ad experience for marketers and searches surfaced. Microsoft has now joined the party, releasing a statement that they plan to implement a new advertiser verification feature.
In an effort to evolve within the ever-changing digital marketing landscape, Microsoft announced on Monday, April 29th, that they have changed the name of Bing Ads to Microsoft Advertising. The name change was announced on Microsoft’s blog.
As digital marketers, we’re certainly used to change. It seems like every day there’s a new Beta from Google, a new ad unit from Facebook or a new strategy that we must adopt. Through all this change, you may have missed the latest product releases from Bing.