Articles in The 'missing data' Tag

November 12 2015

Sampling on Google Analytics – Where Did My Data Go?

by Jason Brewster

Sampling in Google Analytics is important to Google; the complex queries of dimensions, metrics, and segmentation across potentially millions of sessions that are contained within Google Analytics are very computation intensive. In order to throttle the legwork that the service provides without limiting users ability to analyze overall trends, Google uses sampling.Read More

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