Google AdWords has made it easy for advertisers to promote their mobile application with a new Ad Extension called the Mobile App extension. In the past, Google has extended its Ad Extensions from desktop to mobile devices, but this new extension will streamline the ability for advertisers to grow mobile application downloads and users. With the Mobile App extension, visitors are able to download an advertiser’s mobile app directly from a paid search link extension and are still able to click through to the advertiser’s main site through the headline.
Please note that only one mobile app extension can be displayed per text ad, unlike ad sitelinks where up to four links can be added to a text ad. Also, note that Mobile App Extensions are not yet available for tablet devices.
To add a Mobile App Extension, in the Campaigns tab of your AdWords account, select the Ad extension tab. Select “+ New Extensions” and choose the campaign you’d like to enable the extension and select “Mobile app extension.”
Please note that your mobile application must be available within an app store like Google Play or the Apple App Store. Then, select the operating system of your mobile app and you will be prompted to add the Android Package Name or iOS App ID of your mobile app. Enter the text link you would like potential users to see, as well as the URL of the link where users can download your app from the app store.
Google says that Beta participants saw a 6% lift in CTR for campaigns using Mobile App extensions, compared to control campaigns.
Have you ever wondered how to test a website designed for mobile phones? There are a couple of sites that can be of great help to test for websites designed for mobile phones. When creating a site to be viewed in a small screen, it is important to make a simple design, it will be easier to fix when testing, for good performance.
When creating a mobile website for the first time it is good to look at other websites that have been designed for mobile phones, this provides you with ideas of how to create a site. A way to view mobile websites in a computer is by using a Firefox plug-in called User Agent Switcher, this plug-in allows you to add user agents of mobile phones you would like to test your website on or view someone else’s website. After you have your design in mind and you have implemented it, you can begin testing the site. The World Wide Web Consortium (W3C) provides a mobileOK Checker that checks if a mobile website is mobile friendly. The site url that is placed on this site to be checked will return a result ranging from 0 to 100, 100 being the most mobile friendly site. Another site you can use to check for performance is mobiReady.com; this site uses the W3C mobileOk and also provides device emulators to check how a site looks.
After fixing the errors on your site, you can continue to check the site look and feel in more devices. There is an application called Keynote, which provides a wide range of user agents and an emulator to view your site. The application also shows the code being used, the access time for each individual page, any syntax warnings, among a lot of other useful information.
It is important to keep in mind a website that loads faster will be more user-friendly and when it comes to mobile websites this factor is very important. When it comes to SEO, it is important to make sure your site has GA coding to help its ranking position as well as adding content that contains special keywords.