There is an increasing demand to reach local customers for businesses who are advertising with Google. Many business owners and marketing professionals know that their target audience is likely right in their backyard, thus creating high demand for hyper-local ad campaigns. One tool that customers use to find local businesses is Google Maps. Google Maps has proven to be an easy-to-use, user-friendly platform by matching up local businesses with a user’s search query – and now you can add another dimension to targeting by enabling Local Search Ads within Google Maps.
With mobile traffic growing exponentially year over year, businesses are needing to create more mobile-specific strategies and take user experience into consideration. In SEM, mobile experience can play a significant role as users want to convert from these smaller devices. So how do you optimize your SEM experience to have the best conversion rate?