Happy New Year! 2011 is destined to be a spectacular year for all of us in the #measure community. That’s what folks in the web analytics community go by on Twitter – the hashtag #measure.
As all of you loyal subscribers know, we allocate a large number of megabytes for our blog posts talking about traditional web analytics (WA) tools, like Omniture SiteCatalyst, WebTrends, and our favorite, Google Analytics. For our first post of the new year, we’d like to switch gears and introduce five non-traditional measurement tools that you can begin using right now. Yes, you can literally begin using them right now, because the tools I’m going to introduce to you:
1. Don’t cost anything, or cost very little,
2. Are extremely easy to use, and
3. Require very little work or no work at all to begin using.
Ready? Here we go:
1. DoubleClick Ad Planner by Google
Pay-per-click advertisers working with Google’s Display Network (like us) use DoubleClick Ad Planner to build comprehensive, intelligent and highly-targeted campaigns. Non pay-per-clickers can use Ad Planner to perform research on the demographics of a website. Entering in a website’s URL can return back accurate estimates on unique visitors, reach, age, gender, audience interests, and other interesting data, like, a list of other websites also visited. This competitive website intelligence is all yours for the low, low price of a Google account – if you have one of those, you can access this data as much and as often as you’d like.
Yes, that Bit.ly. That same Bit.ly that has shortened all of those long URLs for you for your Twitter or LinkedIn updates and that has never asked you for a dime also gives you a full suite of analytics on your URL performance. You’ll know which links were clicked, what trends are developing with your clicked links, and top referrers and locations. If you have an E-mail address and can create a secure password, you can have this valuable information.
4. Analyze Words
Everyone nowadays is either on Twitter, follows Twitter, or knows someone on Twitter. Believe it or not, a Twitterer’s personality can be identified by Analyze Words, and you can get a report that details your emotional, social, and thinking style. All you have to do is visit their home page and enter in the Twitter handle that you want to analyze. You can’t tell me that this isn’t cool after you’ve tried it once.
Want to know everything that you could possibly dream of and more about the mobile traffic to your website? Install a very small snippet from PercentMobile, and you’ll be privy to so much mobile-based analytics data that you won’t know what to do with yourself. Models, makes, usage statistics, and fun mobile trivia facts are all yours for free.
There you go – 5 non-traditional tools to start the new year off on the right foot.
Every once in a while, a neat, sleek, and awesome free tool comes along that makes you want to drop whatever it is that you’re doing and start playing with the new shiny object. This is the feeling that ran through my veins when I first discovered PercentMobile – A free report that allows you to track and analyze the mobile activity that your web site receives.
How to Sign Up:
You’ll need a valid domain name (the URL of your site), an email address, a password, and an invitation code. Visit PercentMobile’s Log-In page and click on the “Request One Here” E-Mail link to receive an invitation code. Once you’re signed-up, you can view all kinds of neat mobile data.
You will also have to install a very small snippet of code your site’s mobile pages. If you don’t have a specific mobile version of your site, install it on your regular site pages, preferably toward the top of the source code (mobile phones are a lot slower than your laptop or a desktop computer, so the code should be as high up as possible for a better chance of collecting visitor data).
What you get:
In short, you get everything you ever wanted to know and were afraid to ask about the mobile visitors to your web site.
For starters, you get to see a nice visual of each type of phone that has brought a visitor to your site, including the percentage of visitors from that phone model and technical specifics of each phone when you mouse-over any image. Here’s an example from one of PercentMobile’s display reports from Gothamist LLC:
Below this neat visual display, you’ll find a complete breakdown of Brands, Screens, Providers, and Country / Territory locations. Here is an example of a list of mobile service providers:
Aside from these awesome stats for your own web site, PercentMobile’s homepage is a fun-fact haven for all things mobile. For example, did you know that:
53% of US Mobile Traffic comes from Apple Devices?
17% are Blackberry Devices?
71% of Apple Devices run on OS3.x?
80% of South African Phones have a Number Pad?
5% of Devices weigh between 150g and 200g?
2% of Devices are 2-Way-Sliders?
12% of Phones have a FM Radio?
55% of Devices have a Touchscreen?
80% of Devices are Candybar shaped?
70% of Devices in Iran are from SonyEricsson?
If mobile analytics is something that you’re considering, or something that happens to be important for your web site, I strongly recommend creating a free PercentMobile account. The cool visual display showing a picture of every phone model alone is worth the time and effort of creating the free account and installing the very small code snippet on your site’s pages.