Within this post, you will learn about key considerations and actionable tips to help your organization prepare for mobile and the future of search, along with insights from a recent presentation that I gave for the DMA here – Optimizing for Mobile & the Future of Organic Search (requires a login or registration).
In an effort to offer a better mobile experience to their customers, many companies have built mobile apps with rich, mobile-only experiences. This is terrific and can provide companies with a real competitive advantage in the ever-growing mobile space. However, you must still be able to drive users to your app, and this can be difficult for some companies. Luckily, search engines provide a path to help you accomplish this.Read More