Gartner recently estimated that “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.” Yes, $77 billion. That’s not a small chunk of change.
In a crowded marketplace, it can be difficult to showcase your app and attract new users. According to Google’s numbers, 60% of apps available are never installed, and of the ones that are installed, 80% are only opened once.
So in our always-connected, multi-screen world, how can you get a piece of the mobile app action? Consider allotting a portion of your mobile budget for Google AdWords. Google recently introduced a new set of advertising solutions specifically designed to help advertisers reach their app-related goals, like downloads, re-engagement and in-app purchases.Read More
Google Play begins to rollout globally today offering a condensed source for content from the previous Android market and other Google products. Digital content gets a new platform within Play, by combining a user’s Google music, e-books, android apps, and games into a single hub. A user will be able to access all their content from any Android device (mobile/tablet), computer, and even TV simultaneously with the aid of the free cloud. Social sharing has been taken into account as well, and each of these categories offers unique options to share products with friends. Non-android market users can access Google Play via an existing Google account, or on the web at play.google.com. Google condensing all of these features into one place, and promoting the sharing primarily within Google Plus, may help to boost the engagement levels within the social network.
“Share what you love” is the slogan being used to promote the social sharing aspects of Google Play. It includes the ability to share posts about your favorite e-books, music, movies, games or apps to your circles on Google Plus, in an email, or via text message.
Sharing music on Google Plus will include the ability to listen or buy:
Sharing books can be done while reading from any page:
Watching a movie or reading an e-book can continue seamlessly across all of these:
To date, a few industry analysts have been hinting that Google Plus suffers from a lack of use by the over 10 million registered users. With the implementation of Google Play, and the limited sharing available, it seems like Google is devising a strategy to boost interaction within Google Plus. It also encourages users to be logged into their Google accounts from multiple devices, which can have an affect on how search engine results appear, and offer more opportunities to +1 content on the web. Overall this change in the android market has many underlying benefits for all of Google’s latest products.
At $3.99 to download, I would be hard pressed to pay for an application that provides me with (enhanced) CPR instruction. While I can certainly see the value in having access to potential life-saving information there is 1 key factor (outside of limited discretionary income) stopping me from making the purchase….I use a Blackberry. Where is the love for Blackberry users? After all, we Blackberry users still account for over 40% of the Smartphone platform market share, according to comScore.
The iphone application (Pocket First Aid & CPR) that proclaimed to have saved Dan Wolley’s life and helped pull him through the earthquake in Haiti got a lot of play in the weeks following. There have been tons of articles – retweets, blog posts, etc all creating enormous buzz for the iTunes app store and American Red Cross. This online conversation helped move the application to its own all-time high #49 on apple’s Top 50 Paid Applications List. This is clear evidence that word of mouth / viral / social media marketing works well and can show quick results. However, it is not the end-all answer for getting more visibility for your iphone application. According to a recent article, “that bump may be short-lasted; as of Jan. 27, it has fallen back to No. 76, and sales seem to be on their way back down.” Unless there are plans to capitalize on the buzz created around this app, we can expect to see its popularity decline, along with the overall drop in web search query volume relative to the earthquake in Haiti. Google Insights for search illustrates this point below in charting the Worldwide search query popularity for the phrase “Haiti iphone”.
While the iphone and Android Smartphone provide allow developers to use more bells and whistles, the adoption of these devices is still taking hold. If you have application development on your radar for 2010, be sure your plans include existing customers and visitors to your website. Many of your existing / potential customers may be limited by service providers in their area, added expense of upgrading a device, ongoing monthly expense, etc. To see which devices your customers and prospects have been using to access your website, tap into Google Analytics Mobile Reports. Refer to Emily McNair’s post, titled Mobile App Considerations, for other key items to think about in developing mobile applications.