Articles in The 'mobile marketing' Tag


October 11 2016

Advertising on Snapchat with On-Demand Geofilters

by Charlie Scholz

Wondering if Snapchat is worth your time? Well, on any given day, Snapchat reaches 100 million+ people, which includes over 41% of all 18 to 34 year olds in the United States. The mobile platform has evolved into a “must-download” app with any new phone purchase or upgrade. Luckily for brands, the platform has opened the doors to paid advertising with On-Demand Geofilters.

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April 24 2016

Creating a Successful Mobile SEM Strategy

by Tony Fazzini

With mobile traffic growing exponentially year over year, businesses are needing to create more mobile-specific strategies and take user experience into consideration. In SEM, mobile experience can play a significant role as users want to convert from these smaller devices. So how do you optimize your SEM experience to have the best conversion rate?

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March 29 2016

Pandora and the Mobile Marketing Revolution

by MoreVisibility

Jason Gueits, Pandora

 

Ever heard of nomophobia? Nearly all of us have developed this fear and it’s only getting worse. It is the fear of being without one’s mobile device…and you are not alone if you’re thinking, “That’s me.”

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