Articles in The 'mobile marketing' Tag


October 25 2021

QR Codes Have (Re)Entered the Room

by Anthony Gallegos

Do you remember QR codes? If you never fumbled around with your phone and tried to open a third-party QR scanner app to get the perfect, in-focus scan only for the app to then freeze or shut down, I’ll provide a brief overview.

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October 11 2016

Advertising on Snapchat with On-Demand Geofilters

by Charlie Scholz

Wondering if Snapchat is worth your time? Well, on any given day, Snapchat reaches 100 million+ people, which includes over 41% of all 18 to 34 year olds in the United States. The mobile platform has evolved into a “must-download” app with any new phone purchase or upgrade. Luckily for brands, the platform has opened the doors to paid advertising with On-Demand Geofilters.

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April 24 2016

Creating a Successful Mobile SEM Strategy

by Tony Fazzini

With mobile traffic growing exponentially year over year, businesses are needing to create more mobile-specific strategies and take user experience into consideration. In SEM, mobile experience can play a significant role as users want to convert from these smaller devices. So how do you optimize your SEM experience to have the best conversion rate?

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