There’s been a lot of hype recently with regard to making sure your website has a mobile friendly version available for Blackberry, iPhone, Android etc. users. How important is it really? Think about it this way. The vast majority of your site visitors have a mobile device, right? Well, the number of those mobile devices with internet capabilities is growing quickly and will continue to climb. You ought to ensure that you have a mobile site that represents your business well and can be easily accessed and viewed from any mobile phone.
That being said, have you ever looked at your website on a Blackberry or iPhone? If not, I encourage you to do so. Once you finally get it to load, how does it look? If you do not have a mobile version of your website, my guess is not so good. Oh wait, scroll to the left, now to the right, then all the way down. Get my drift? The purpose of having a mobile site is to present a simplified (yet still aesthetically pleasing) version of your website on a handheld device. The site should be no more than 4 to 5 pages of branded/informational content and should include components that a mobile phone visitor would want or need. So what would they want or need? Mobile searchers tend to be impatient; they want to find what they are looking for quickly and easily. Some examples include:
Directions – This is absolutely critical if you are a brick and mortar business. Think about how many people will use their phone to find directions if they are lost!
Contact Us – No matter what type of business you are, you want your visitors to easily be able to reach you.
Request More Information – This could be a brochure, or simply a request to have someone call or email them back.
Newsletter Sign Up — An excellent lead generator!
Services — What exactly do you offer?
Social Media — If you are participating in Facebook, Twitter, etc. you can include links and logos on your mobile site.
Also, don’t forget to include a link to your home page for those who wish to view the site in its entirety.
At the end of the day, for a relatively low cost, you can create a mobile friendly version of your site. It doesn’t require any of the functionality of your main website and can become an excellent branding tool. Why wouldn’t you have one?
I continue to keep my eye on the recovery of my 401K and Roth IRA. I realize it can only happen if we chip away at our nation’s unemployment rate. I had a chance to listen to our President’s speech and learn how he envisioned the recovery in jobs in the near term as well as long term guidance. He made it clear that primary and secondary education and affordable college education are the keys to our nation’s future job growth. So for all the teenagers keep studying math and science, and for mom and dad you will see tax breaks for paying for juniors’ college. Your children’s college professors will also be happy to know that grant money is once again flowing. You can bet it will be targeted to alternative green energy research in order to catch and surpass China, India and other nations that have heavily subsidized green energy.
The other Jobs in the news announced the iPad, and demonstrated how Apples’ latest creation can enhance how we experience the web and other multimedia. Mobile advertising has been in a wait and see pattern since deployment of 3G, WiMax and WiFi networks, the prerequisites for mobile advertising. Now Apple and Google are in a battle for mobile advertising dominance. I’m pretty sure Nexus One from Google and the iPhone/iPad from Apple are the initial troop deployments in this battle. Quattro from Apple and AdMob from Google, both newly acquired due to their leadership in the mobile advertising platform are ready for deployment.
Web sites must be ready and have their ducks in a row if they want to participate in the growth in this market segment. Do you have a mobile version of your website, if not you should make this a high priority for 2010. Going mobile alone may be out of your comfort zone; we are here to assistance in this complex process. Once you have your mobile site, you have eliminated a prerequisite and are in a position to quickly participate in the second generation of mobile ads. We are watching the evolution of mobile advertising and anticipate Google has plans for their $750 million acquisition of AdMob, and hear that they too will have an announcement this week concerning a launch of a new type of mobile ad. It will be an eventful year and one we hope brings prosperity and returns on your on-line advertising initiatives. Call us and let us explain how we can assist you.
Nearly half of mobile industry executives and analysts in a new survey expect mobile ad spending to double this year, while almost one-third expect it to grow by 200%. That’s quite a bullish outlook. The survey by mobile consulting and research firm Chetan Sharma on 2010 predictions also covered topics including app stores, tiered pricing and mobile payments.
Google has unveiled its new Adwords feature, click-to-call mobile ads for smartphones (previously this feature was only available for WAP devices). These ads will have a clickable phone number attached to an advertiser’s ad. If an advertiser is running local business ads and/or local extensions. The phone number will be displayed on the 5th line of the ad.
Local extensions can be setup at either the campaign level or at the ad group level. When set up at the campaign level, Google will dynamically match a campaign’s text ads with the most relevant address in the account to the user’s location or specific search terms. There are two ways to enter in your business addresses with Google; using a local business center account or entering addresses manually into an Adwords account.
Mobile Search and User Experience
Mobile search ads evoke one of three different actions:
The click-to-call mobile feature is perfect for the following types of companies: