Articles in The 'mobile marketing' Tag


February 12 2016

MoreVisibility & Google Host Webinar Focused on Advertising Strategies

by Shanine Dorta

As part of MoreVisibility’s ongoing commitment to educate marketers and provide strategic and actionable digital insights, MoreVisibility will again partner with Google in a live webinar on Thursday, February 18. The 1-hour event, Google Advertising: 5 Strategies for Measurable Results, will feature a Google advertising expert and will focus on making the most out of your Google Advertising dollars and the various options Google offers. Highlights will include:Read More

August 18 2015

Increasing App Adoption for Better User Experience

by Lauren Owens

Your mobile app holds the keys to better user experience, but if you can’t get users to download and use the app, it would seem as though your efforts were for naught. So, how do you increase app adoption among your core audience? Try the following:Read More

July 8 2015

Coming Soon – Google Universal App Campaigns

by Lauren Owens

You’ll Soon Be Able to Promote Your Mobile App with Ease Using Google’s Universal App Campaigns

Mobile apps can be great for improving user experience and increasing customer loyalty. For this to happen, marketers have one big hurdle to overcome – getting users to download their apps. Luckily there’s a platform for that.

Announced last month, Google’s Universal App Campaigns will combine the power of Google’s various ad platforms, including AdMob, Google Play, AdWords, the Google Display Network (GDN) and YouTube into a single app promotion platform that promises to arm marketers with near-omniscient visibility, making it easier than ever to promote your mobile app on a variety of platforms.Read More

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