Articles in The 'mobile marketing' Tag

Coming Soon – Google Universal App Campaigns

by Lauren Owens

You’ll Soon Be Able to Promote Your Mobile App with Ease Using Google’s Universal App Campaigns

Mobile apps can be great for improving user experience and increasing customer loyalty. For this to happen, marketers have one big hurdle to overcome – getting users to download their apps. Luckily there’s a platform for that.

Announced last month, Google’s Universal App Campaigns will combine the power of Google’s various ad platforms, including AdMob, Google Play, AdWords, the Google Display Network (GDN) and YouTube into a single app promotion platform that promises to arm marketers with near-omniscient visibility, making it easier than ever to promote your mobile app on a variety of platforms.Read More

3 Ways to Use Google AdWords to Promote Your Mobile App

by Christina Fournier

Gartner recently estimated that “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.” Yes, $77 billion. That’s not a small chunk of change.

In a crowded marketplace, it can be difficult to showcase your app and attract new users. According to Google’s numbers, 60% of apps available are never installed, and of the ones that are installed, 80% are only opened once.

So in our always-connected, multi-screen world, how can you get a piece of the mobile app action? Consider allotting a portion of your mobile budget for Google AdWords. Google recently introduced a new set of advertising solutions specifically designed to help advertisers reach their app-related goals, like downloads, re-engagement and in-app purchases.Read More

Desktop Search Spend Continues to Plummet – Time to Kick Your Mobile Strategy into Full Gear

by Lauren Owens

Last week, eMarketer reported that desktop search spend will drop by 83% this year, as mobile continues to take over. If you’re running paid search ads, this means that it’s time to review your mobile strategy. Are your website, landing pages and shopping cart functionalities mobile friendly? Are your ads optimized for mobile? And, where else should you be – besides search – to take full advantage of the mobile user?Read More