Articles in The 'Mobile Optimization' Tag

October 30 2014

Tips for Engaging Social Media’s Increasingly Mobile Audience

by Lauren Owens

The social audience is increasingly on-the-go. While many marketers think this means smaller screens and bite-sized information, optimizing the social-mobile experience goes way beyond screen size. In this post, we offer tips for creating engaging, channel-specific content with the mobile audience in mind.

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October 8 2012

Mobile Advertising: The Way Consumers Are Navigating Mobile Websites

by Sophia Mowatt

Previously we posted “5 Reasons To Use Mobile Advertising” to our blog, to help advertisers understand the importance of utilizing mobile campaigns as part of their marketing plan.  This week Google released infographic statistics on how mobile consumers are using mobile websites by industries.

Mobile Banking and Financing Industry
Consumers are most concerned with checking their  account balances, transferring money and paying bills.

Mobile Travel Industry
Consumers are most interested in checking flight status and confirming reservations.

Mobile Retail Industry
Consumers like to contact a store and find product information.

Mobile Automotive Industry
Consumers are focused on contacting the dealership and making service appointments.

To reiterate, 67% of mobile users say that they’re more likely to buy a product or service from a mobile-friendly site, and 74% say they’re more likely to return to that site in the future.

The mobile industry is growing rapidly and consumers are looking to make buying decisions quickly and efficiently.   Have you effectively optimized your company’s mobile experience?

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