Articles in The 'mobile paid search' Tag

April 24 2016

Creating a Successful Mobile SEM Strategy

by Tony Fazzini

With mobile traffic growing exponentially year over year, businesses are needing to create more mobile-specific strategies and take user experience into consideration. In SEM, mobile experience can play a significant role as users want to convert from these smaller devices. So how do you optimize your SEM experience to have the best conversion rate?

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