Many would argue that the increase in popularity of QR codes shouldn’t be called a comeback. Even so, there is no denying that QR codes are thriving, in part, because of the pandemic. In a world where handing diners individual menus is no longer safe, the QR code has offered a welcomed solution. For businesses, the normalization of using QR codes has opened new opportunities for marketing, which is why it is worth taking a close look at this technology.
With the upcoming Page Experience ranking signal being released by Google in May, finding out where your site stands in terms of their new Core Web Vitals (CWV) ranking metrics (part of the Page Experience update) will be crucial in getting any underperforming pages up to snuff by the time the new ranking signal goes live. Putting together a CWV benchmark report will help you outline groups of pages on your site that are underperforming and prioritize resources to get them optimized.
Since 2016, Google has been working on making mobile-first indexing the default behavior of its search engine. Using this indexing type, Google Search will primarily use a page’s mobile content for creating a search index and ranking.