With the upcoming Page Experience ranking signal being released by Google in May, finding out where your site stands in terms of their new Core Web Vitals (CWV) ranking metrics (part of the Page Experience update) will be crucial in getting any underperforming pages up to snuff by the time the new ranking signal goes live. Putting together a CWV benchmark report will help you outline groups of pages on your site that are underperforming and prioritize resources to get them optimized.
Since 2016, Google has been working on making mobile-first indexing the default behavior of its search engine. Using this indexing type, Google Search will primarily use a page’s mobile content for creating a search index and ranking.
While many people look forward to summer as a time to relax and slow down, Google wants you to speed up … your web pages.
About 6 months ago, Google pre-emptively told webmasters that in July 2018 it would update its ranking factors to consider mobile page speed in the mobile search index. That change rolled out July 9, 2018, and, although it only reportedly impacts the most sluggish web pages, it’s definitely worth it to assess your own pages’ speeds and craft a plan for improvement (if you need one).