Many organizations only use their analytics platform to make investment decisions about the future, especially when it comes to investments in mobile optimization. This is a great start, but it only paints a small part of the picture. If you haven’t already invested in a strong mobile presence, your analytics won’t tell you the whole story
Within this post, you will learn about key considerations and actionable tips to help your organization prepare for mobile and the future of search, along with insights from a recent presentation that I gave for the DMA here – Optimizing for Mobile & the Future of Organic Search (requires a login or registration).
Your site may be mobile-friendly, but how well does it rank in mobile search compared to desktop? Google data tells us more searches take place on mobile than on desktop in 10 countries, including the US and Japan. With so many searches occurring on mobile, it’s important to be aware of the differences between the mobile and desktop search landscape.
A recent study examining top-ranking pages in mobile search has identified important common factors among them. If you’re looking to boost your mobile rankings, this is what you should consider:Read More