Articles in The 'mobile site' Tag

Did Responsive Web Design Influence Purchase Rates?

by Marisa Spiro

Now that you moved your ecommerce website to responsive design, you probably want to start analyzing year-over-year (YoY) insights on purchase behavior. Did the rate of site visitors who completed a purchase increase? By how much? The launch of a responsive website comes with new ways you can utilize Google Analytics. If you previously had separate websites to provide a desktop experience and a mobile experience, you may have been comparing different sites in Google Analytics. Now, you can see all of your data in one place.Read More

Go Mobile or Go Home!

by Marni Weinberg

Who else is sick of trying to access a website from a Blackberry, Android or iPhone only to be unable to view the site properly, due to the site not being mobile-friendly? Ugh! It is very annoying when that happens and it is happening way too often!  It amazes me how many companies are missing the mark when it comes to mobile. Considering the fact that the number of Smartphone users continues to grow, more and more people will be utilizing their devices to access the internet. Companies ought to create a mobile friendly version of their website in order to serve their customers better. It is beyond frustrating for someone trying to find basic information such as your store hours, phone number, current promotions or directions, to not be able to get this information because you do not have a mobile-friendly version of your website.

A mobile website should be simplistic in nature and certainly does not need to be like your full website. The cost to design a mobile website is also relatively inexpensive.

The mobile website should contain basic information that people want or need to see. As an example, here is our mobile website, compared to our full website.  As you can see, we have skinned the mobile site to have a similar color scheme to our regular site. We have then included just a few pages: Home, About Us, Contact us and Services. In addition, we have made our full website available from the mobile site, as well as included links to our Social Media channels.

There are no excuses. Too many people are forgoing their laptops and PC’s and simply using their Smartphone’s instead. You must have a mobile friendly version of your website immediately if not sooner. Go mobile or go home!

Are Visitors Trying to Find You on Their Mobile Device?

by Taylor Wilson

It has become strikingly apparent that browsing the internet from your mobile device is becoming increasingly more common.  So making sure that your website is mobile friendly and you are leveraging your mobile traffic to the best of your ability, should be of the utmost importance to you. The main question that tends to perplex people is whether or not visitors are trying to find their website from a mobile device?

The best way to establish whether or not visitors are seeking out your website from a mobile device is through your analytical data. Google Analytics is the best free tool in helping you to analyze your website traffic. You can find out how many people are coming to your site from a mobile device and how they are interacting with your site.  As a result you will be able to either confirm or deny your need for a mobile friendly website.

Google Analytics permits you to make advanced custom segments, which allow you to easily determine if visitors are coming to your site from a mobile device. To begin creating an advanced custom segment, click “Advanced Segments” from the “My Customizations” section of your profile and then click “Create New Advanced Segment.”

Follow the 7 easy steps below to create your customize advanced segment and better determine how many visitors are finding you from their mobile device.

1. Drag the `Dimension’ or metric from the left-hand side into the field bordered by dotted lines. (i.e. `Operating Systems’, as seen above)
2. Choose the `Condition’ appropriate to your segment. (i.e. starts with, ends with, greater than.. etc) “Contains” was the value used in our example above.
3. Enter the comparison `Value’ you are using to measure the condition selected. (illustrated above are the names of the operating systems)
4. You can use “and” “or” statements as well to make the segments more comprehensive and limiting.
5. Be sure to click ‘Test Segment.’ to ensure that you chose conditions that make sense and pull data correctly.
6. Name your segment accordingly, and then click ‘Create Segment’ to complete the creation of the segment.
7. Once you have saved the advanced segment, you will be able to apply it through the ‘advanced segments” function in your profile. You will also have the ability to edit the segment at a later date as seen below.

 
Now comes the fun part! You will now be able to determine the quality and quantity of your mobile traffic through your newly created advanced segment and validate the need for creating a mobile friendly website.