Previously we posted “5 Reasons To Use Mobile Advertising” to our blog, to help advertisers understand the importance of utilizing mobile campaigns as part of their marketing plan. This week Google released infographic statistics on how mobile consumers are using mobile websites by industries.
Mobile Banking and Financing Industry
Consumers are most concerned with checking their account balances, transferring money and paying bills.
Mobile Travel Industry
Consumers are most interested in checking flight status and confirming reservations.
Mobile Retail Industry
Consumers like to contact a store and find product information.
Mobile Automotive Industry
Consumers are focused on contacting the dealership and making service appointments.
To reiterate, 67% of mobile users say that they’re more likely to buy a product or service from a mobile-friendly site, and 74% say they’re more likely to return to that site in the future.
The mobile industry is growing rapidly and consumers are looking to make buying decisions quickly and efficiently. Have you effectively optimized your company’s mobile experience?
There’s a lot of buzz in the media about mobile devices and many businesses have made an effort to create a mobile website. However, just having a single version of your mobile website isn’t enough. A company’s mobile website should be functional and user friendly across multiple mobile devices and their platforms.
Let’s talk about functionality first. It’s safe to say that not all smartphones are created equal. When creating a mobile website, it’s good to keep in mind that your website isn’t being built for one particular mobile device, as iPhones, blackberrys, and android phones will be all accessing your website. In order for your website to appear correctly on various mobile device screens it’s important to make the necessary adjustments in the interworkings of the website. It is also imperative that simulated tests be done with various mobile devices to confirm that it appears the correct way. For example: ask a few employees at your place of business to pull up your website on their phone and give their feedback on how it appears.
Mobile websites should be easy to navigate and allow users to get to the information they want quickly. No one wants to scroll forever to find a link or read an encyclopedia to find a simple answer. On mobile websites, the motto to follow is short and sweet. Another tidbit is to make sure the phone number is readily accessible on all pages. After all, they are on their cell phone.
Mobile devices aren’t going anywhere and their usage is increasing. If your company doesn’t want to get left behind, now’s the time to make the change. Consider creating a mobile website or improving the functionality and user friendliness of your current one.
Recently, I watched a commercial where a waiter brought the bill to an individual who was eating dinner with several people. The individual told everyone how much they owed and. immediately, everyone at the table, except for one, whipped out their cell phones and began to transfer money to this person’s bank account to cover their portion of the bill. It just goes to show that mobile devices are here to stay, at least for now. As technology advances, businesses have to adopt to new ways to reach people and one of these ways is through m-commerce.
M-commerce also known as mobile commerce, according to eHow “is the buying and selling of goods and services through the use of hand-held devices such as mobile phones or PDAs. This form of buying is known as next generation e-commerce and it’s conducted by allowing users to access the Internet without a computer connection, “ For right now, m-commerce in most circles also includes tablet and iPad shoppers. The beauty of m-commerce is that a person is capable of shopping online just about anywhere.
Many businesses are missing the boat by not having a mobile friendly website. A mobile friendly website not only reaches cell phone users, but it can also reach tablet users. An article by e-marketer states, “According to Ipsos, tablet owners shop via mobile devices on a more frequent basis and spend more than smartphone owners.” Keeping this in mind. Businesses who don’t have mobile friendly sites are missing out on some of the action. In fact, the article went on to say that dual owners, “those who own both tablet and smartpone devices,” spend more than those who only own smartphones. Businesses with ecommerce sites can truly benefit by creating a mobile version of their site .Think about how many more sales could be received by businesses who sell things online if they created a mobile friendly website?
There are new tablets and smartphones on the market just about every day and eventually desktop computers may become obsolete. In order to stay current and get in on mobile commerce, businesses have to be willing to quickly adapt to technology changes.