COMPLIMENTARY WEBINAR – OFFERED LIVE OR ON-DEMAND
Join us: Wednesday, June 16th at 1pm EST (10am PST)
Can’t make the date? Also available on-demand
MoreVisibility and LinkedIn team up to bring you 10 ways to leverage LinkedIn by targeting their 7.9 million business decision-makers.
The topics to be covered include:
Targeting Decision Makers Utilizing LinkedIn DirectAds
Company Profile Creation & Benefits
Optimizing Your Profile To Attract More Customers
Creating and Answering Questions To Drive Leads
How Polls Can Increase Your Customer Awareness
Joining or Creating Groups To Interact Directly with Group Members
Create and Promote Company Events To Drive More Attendance
LinkedIn: Andrew Chang, Marketing Manager
MoreVisibility: Danielle Leitch, Executive Vice President of Client Strategy
This webinar is 45 minutes. On-Demand webinar access will be provided after 06/16/2010
Space is limited. Register Here Now.
We all are guilty of getting caught up in our industry specific jargon. In the case of MoreVisibility, I catch myself using acronyms like, SEM, SEO, PPC, GA, GAAC, etc. then having to backpedal to explain the meaning of these acronyms (see below), which are like second nature to me. At the same time, we easily forget that those who are looking for us online may not be searching the way we think they are. Whatever industry you are in, I encourage you to take your business cap off and consider what people are typing into search engines like Google, Yahoo, Bing, etc. to find your company. This exercise will help to not only expand, but also diversify your PPC keywords. You’re probably rolling your eyes right now and thinking I totally know what my searchers are typing into Google to find me…but do you really??
Not everyone searches the same way; trust me. Take someone looking for a new pair of Nike sneakers for example. You will see anything and everything in between (Nike, Nike.com, Nikes, Nike’s, Nike’s Shoes, New Nike’s, New Nikes, Buy New Nike’s, Nike Shoes, Nike Sneakers, Buy Nikes, Buy Nike Sneakers, Find Nikes, Find Nike Sneakers, etc. The list of variations is virtually endless. It’s the same with your business, although perhaps not as extensive.
So what can you do to try to cover your bases? The answer is keyword research, keyword research and yes, more keyword research. Make sure you are using multiple variations of your core keywords within your paid campaigns. Try typing these keywords into the engines to see what results you get. In addition, ask your friends on Facebook, your followers on Twitter and your connections on LinkedIn how they would search for your company, products and/or services. Their answers may surprise you! Furthermore, if you have not done so already, employ an analytics tool on your site. This can be a very helpful way to see which keyword(s) people are typing into the engines to find you. We utilize Google Analytics in house and many of our clients do, as well.
Everyone searches differently. If you don’t diversify your keyword menu, you could be missing out on valuable eyes to your site.
Just in case:
SEM = Search Engine Marketing
SEO = Search Engine Optimization
PPC = Pay Per Click
GA = Google Analytics
GAAC = Google Analytics Authorized Consultant
Social media has grown new legs and is beginning to capitalize in all industries. In today’s current economy with the National Unemployment Rate at nearly 10.2% (according to United States Department of Labor), Job Seekers are seeking new avenues to find a job. Social media networks have broadened their horizon beyond just marketing and brand awareness, and have become a primary venue for job seekers.
Traditionally, people sought out employment by contacting former colleagues, networking with new acquaintances, or relying on referrals. Social networking sites now allow job seekers to make those contacts electronically. Networks such as LinkedIn have become a lead proprietor in both the job search and marketing arenas. Social Media networks have become one of the main go to places for all avenues of life.
In addition to creating awareness and establishing relationships, LinkedIn has become one of businesses’ main sources for recruiting employees. A survey conducted by Jobvite found that 80 percent of companies use or are planning to use social networking to recruit candidates.(http://www.jobvite.com/recruit/news/press-releases/pr/jobvite-2009-social-recruitment-survey.html) Companies use LinkedIn tools to converse with former employers or co-workers, check out recommendations, and get a sense of potential employees communication skills, as well as get insights into their qualifications. LinkedIn has established a professional platform for sharing that type of information and establishing those relationships. LinkedIn profiles can serve as both a professional marketing tool, as well as an online resume in a sense.
Other social media networks such as Twitter and Facebook can also be useful tools for both marketing and recruiting. Companies use their Facebook pages to post new openings or promote offers or products Twitter allows companies to tweet 140 character messages of jobs or current promotions, which can quickly be retrieved on a cell phone. Social media networks have become the next generation of successful marketing tools for companies.