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Articles in The 'Natural-Search' Tag


September 6 2007

Link Building Do’s and Don’ts

by Michael Buczek

In many cases, we as SEO engineers know how to evaluate a potential link or directory to get the maximum benefit for a website. Many of these sites are broken up into very specific sub-categories. Sites such as DMOZ, the Yahoo Directory, Go Guides and many others are called authority sites. They have been on the web for many years, some from as early as 1997. With the age of the site, the search engines have found that these are not fly by night Spammer sites that just want to host Google AdSense to make money. A lot of directories are human edited so not every site will get in on the first attempt. These are the sites that are worth going after in your linking efforts. They are the kinds of sites we recommend people submit their sites to.

At first glance, a directory or link site may not look like much, but if you dig a little deeper, you can probably find a category that will fit every business type. The key to submitting to these types of sites is finding the most relevant category for your company. And, remember, even if there is a category that is similar but not exact, it is worth submitting to.

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December 21 2006

Welcome to the Blog

by MoreVisibility

Good natural search engine rankings are understandably the goal of almost all websites. With the competition so fierce in many markets for these rankings, the major search engines try to keep the playing field level by not divulging to much information about how they rank the sites. If the algorithms were public knowledge, many people would use this information to try and manipulate the rankings to their favor. The smaller or busier webmaster would not have a chance. The fallout of this for SEO is that industry information is fluid. We know the engines change their algorithms on a regular basis and almost everyday new information about site optimization is uncovered and old information is discounted.

Morevisibility’s Natural Search Blog is here to help keep our visitors up to date with these changes and informed about the industry as a whole. Website technology, design, content and marketing all play a major roll in how a site performs in natural search. These factors along with engine specific news or optimization factors, the tidal wave of Social Media Optimization, and general or theoretical topics will be covered.

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