Today, lots of companies are involved in social media, wooing likes, pluses and follows all in the name of building an audience and growing their market share. But the closer brands get to their customers, the more vulnerable they become to public criticism and negative feedback.
Sometimes, companies can be so focused on growing their audience that they fail to prepare for, and properly deal with, negative feedback. This is where their competitors can swoop in and gain a competitive advantage. And this is why you should be monitoring your competitor’s social pages for opportunities.Read More