So you’ve finally bitten the bullet and added a blog to your website. Good for you! It’s about time! As you probably know, a blog is an excellent way to add content to your website on a continual basis. In addition, the search engines love websites that have fresh, relevant content; this will help to improve your organic rankings, which is clearly a plus. Now you can begin to contemplate the following: What the heck do I blog about? How often should I blog? How long should my posts be?
Perhaps it might make you feel better to know that you are not alone with these quandaries. They are the most common obstacles clients are faced with when the topic of a blog comes up in conversation. This post will provide some suggestions to get you started on your blogging…
Let’s start with potential blog topics:
Anything Industry Related– This could include timely happenings in your business or niche. For example, if you were a florist, you’d want to be blogging about the upcoming Valentine’s Day holiday, as well as ideas on floral arrangements for that special someone.
Upcoming Events – An example would be if you are a hotel and there is a local art fair or concert taking place in your area. You could blog about these upcoming events that people might be searching for, as well as need a place to stay.
Crisis Management – In the event of a tragedy or a natural disaster, a blog is an ideal forum to communicate helpful tips and facts.
New Products or Services – This is a great way to spread the word about any new offerings you may have. An example would be if you now have ecommerce functionality, which allows website visitors to make online purchases, or perhaps you launched a new website. In either circumstance, a blog is a great way to boast about it!
Frequency of posts:
We typically recommend to our clients that they post a minimum of once a week, but more often is certainly preferable. It will depend on internal resources, as well as who will be reading your blog. An option is to have multiple members of your staff take turns posting to the blog. At the end of the day, only you can decide how often your blog will be updated, but in general, if you get into the habit of posting a minimum once a week, I’d say you are in good shape to start.
Length of blog post:
This, too, will depend on certain factors. Sometimes you will have less to say and as a result, will have a shorter blog (think 250 words). Other times you will have more to say and your post will be longer (600 words+). My advice is not to get too caught up in the length of a blog, but rather make sure that it is as relevant (to your business) as possible and the content is keyword rich.
Good luck blogging!
One of the best ways to keep getting a boost in search engine rankings is to always be adding new content to your website. Most SEO aficionados already know this, but it is not always easy to figure out what that new content should be. Coming up with new and exciting ways to keep your content on your website or blog fresh is a challenge for even the most experienced webmasters and SEO experts.
One of the not so obvious ways is to revisit the keyword targeting for some of your pages. Many webmasters don’t realize that performing keyword research shouldn’t just be a one time event and don’t bother to revisit which keywords they are targeting. They should be researching relevant keywords to drive more traffic to the site. Performing new keyword research on your site may present you with additional keywords that you are not already targeting and give you more search engine friendly content.
Even if your site is designed for ecommerce to sell your newest widgets, content should be added to your product pages. I have seen many products pages that display a gallery of products for sale and no description of what the product is. Why not add a paragraph or two to the top of the page to give your potential buyer an idea of what they’re getting?
Basically put, when search engines find new content on your site, they adore it. There are many websites that were created ten years ago and never added another word or image to entice the search engines or new surfers to visit.
Always be committed to adding new content, even if you have to hire a good copywriter to do it. It isn’t just great for the search engines; it’s also helpful to keep people coming back to your site and to get those conversions flowing for your newest product or service.