Google AdWords is set to release a new tab for the Display Network in its interface to users over the next few weeks. Google says that the new tab will enable you to bid, target and optimize display campaigns all from a single place, giving users a more effective tool to run campaigns on the Google Display Network. The new tab will also feature visual displays that show how reach is impacted by combining multiple targeting types.
A new feature will be the Next-Gen Keyword Contextual Targeting, which will allow marketers to optimize campaigns down to the individual keywords level. Google says that it will be easier to extend search campaigns to the Display Network because findings from search about profitable keywords can then be tried in display. The Next-Gen Keyword Contextual Targeting tool has been in beta testing with agencies and advertisers in the past several months. The new targeting tool will help advertisers optimize campaigns to allow them to aggressively target high performing keywords and be more conservative on lesser performing keywords.
In addition, Google will be adding a visual way to see the reach of your campaigns and see how reach is impacted by combining multiple targeting types like keywords, placements, topics, interests or remarketing.