Google confirmed it will be rolling out lead form ad extensions in coming weeks. A feature that was recently spotted in Beta, Google lead form extensions will show beneath your search ad on mobile and tablet devices and allow a user to provider their contact info directly through your ad on the search engine results page. This negates the need for a user to visit your site to convert.
On Tuesday, September 17, MoreVisibility will be in Fort Lauderdale alongside representatives from Google presenting a new workshop: Attribution Solution: Google Tools to Improve Your Campaign Performance. This half-day workshop is a great opportunity for the South Florida business community to get expert training on two of Digital Marketing’s most important tools – Google Ads and Google Analytics.
According to Google, 75% of smartphone users expect to get immediate information while searching on their smartphone. To keep pace with this consumer behavior, Google has recently announced the global roll-out of their newest addition to Google Ads’ list of available ad units – Gallery Ads (Beta).