In a stride toward enhancing the self-service advertising experience and its targeting capabilities, TikTok has recently unveiled the all-new Search Ads Toggle. This new placement feature, detailed in their recent blog post, promises to reshape the way advertisers engage with their target audience.
Back in 2021, Google announced that data-driven attribution would become the default attribution model for all new Google Ads conversion actions. So, why does this matter now? Up until recently, advertisers still had the option to use several rules-based attribution models for their conversion actions – but this is about to change.
At this point, most all of us are familiar with and have already tried out some form of generative AI. Whether it’s been ChatGPT or Bard, this technology has made its way to the mainstream public. This has created a lot of hype in the public about these new technologies. I’m constantly encountering people outside of the search and marketing industries that are talking about how they are testing out these platforms.