Google recently announced that Search Console Insights now support integration with Google Analytics 4 (GA4) properties. This is a continuation of Google’s integration of GA4 with other Google products and a welcome step. However, the reporting functionality this provides is minimal and is unlikely to be widely used.
Google continues to broaden its advertising opportunities as machine learning and artificial intelligence become more and more sophisticated.
The driving force behind every business whether B2B or B2C is marketing and technology. Without it your business would be lost at sea in a vast ocean. But how does new technology benefit your business now and in the future? Big data along with artificial intelligence (AI) can offer your business insightful trends and ways to keep advancing ahead.