Google continues to broaden its advertising opportunities as machine learning and artificial intelligence become more and more sophisticated.
The driving force behind every business whether B2B or B2C is marketing and technology. Without it your business would be lost at sea in a vast ocean. But how does new technology benefit your business now and in the future? Big data along with artificial intelligence (AI) can offer your business insightful trends and ways to keep advancing ahead.
Google began sending emails to GA4 users today announcing that they will be upgrading their GA4 properties’ attribution settings to use the data-driven attribution model on or after January 26, 2022.
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