Articles in The 'Digital Marketing News' Tag


January 3 2020

Google Releases New “Explain” Feature

by Caitlin Gioia

What is changing: Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. Significant changes will be emphasized in blue, as shown in the example below.

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December 27 2019

Speakable Markup No Longer Restricted to News Publishers

by Ashley Scharber

Google is expanding the use of its speakable structured data markup. What was previously restricted to verified news publishers will soon be available more broadly, according to Danny Sullivan of Google.

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November 25 2019

Google Rolls Out a New Way to Report on Conversions by Time

by Monica Simmons

Google recently announced new reporting metrics to better understand when users are converting on ads. This updated reporting within the Google Ads platform will allow advertisers to know at what time a user converts, rather than solely attributing the conversion to the user’s first click on an ad.

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