Articles in The 'Digital Marketing News' Tag


July 18 2022

Google Search Console Insights Integration with GA4 Data

by Matt Crowley

Google recently announced that Search Console Insights now support integration with Google Analytics 4 (GA4) properties. This is a continuation of Google’s integration of GA4 with other Google products and a welcome step. However, the reporting functionality this provides is minimal and is unlikely to be widely used.

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February 28 2022

How New Technology Trends Benefit Business in 2022

by Emily Standley

The driving force behind every business whether B2B or B2C is marketing and technology. Without it your business would be lost at sea in a vast ocean. But how does new technology benefit your business now and in the future? Big data along with artificial intelligence (AI) can offer your business insightful trends and ways to keep advancing ahead.

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January 21 2022

Google Upgrading GA4 Properties to Use Data-driven Attribution (DDA)

by Matt Crowley

Google began sending emails to GA4 users today announcing that they will be upgrading their GA4 properties’ attribution settings to use the data-driven attribution model on or after January 26, 2022.

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