Articles in The 'Digital Marketing News' Tag

May 14 2020

Keeping Google My Business Up-To-Date for Re-Opening

by Matt Crowley

Given recent, present, and future circumstances, many organizations have had to adapt to shifting state and local regulations that directly impact their operations. From essential business designations, to phased re-opening plans, and shifting consumer behavior, there have been many considerations that impact how an organization serves its customers.

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May 13 2020

Top Growing & Declining Ecommerce Categories in April 2020

by Kelcie Rivera

Our way of life and daily activity has radically changed; so have buying habits and formats. With social distancing guidelines enacted and the closure of most brick and mortar stores, digital buying has seen a significant uptick. Of course, much of that buying has been for “essential” products like food, but initial data shows that ecommerce sales are also happening in non-essential categories.

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May 12 2020

Google Launches New Tool: Rising Retail Categories

by Kelcie Rivera

Since February, many categories have seen dramatic shifts in growth or decline as buying has transitioned to primarily Ecommerce and spending is occurring mostly for items that are seen as essential. To help retail businesses in making data-driven decisions, Google has released Rising Retail Categories. The new tool comes from Google’s platform, ThinkWithGoogle, which provides search trends, industry research and marketing insights.

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