Articles in The 'Digital Marketing News' Tag


January 21 2022

Google Upgrading GA4 Properties to Use Data-driven Attribution (DDA)

by Matt Crowley

Google began sending emails to GA4 users today announcing that they will be upgrading their GA4 properties’ attribution settings to use the data-driven attribution model on or after January 26, 2022.

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December 21 2021

NFT Art: What Is It, How It Works, and What It Means for Your Business

by Anthony Gallegos

In less than a year, non-fungible tokens (NFTs) have gone from WTH to the BFF for businesses. Their sudden rise into the mainstream might have you wondering what all the fuss is about.

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November 30 2021

The Pandemic May Be Lingering but In-Person Can Be a Differentiator

by Andrew Wetzler

Covid affected varying industries disproportionally, but across all dimensions of the economy, businesses were forced to adapt to a digital way of conducting their affairs. It was rough going early on with both internal communications and the disruption to selling patterns (in-person largely disappeared).

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