Google began sending emails to GA4 users today announcing that they will be upgrading their GA4 properties’ attribution settings to use the data-driven attribution model on or after January 26, 2022.
In less than a year, non-fungible tokens (NFTs) have gone from WTH to the BFF for businesses. Their sudden rise into the mainstream might have you wondering what all the fuss is about.
Covid affected varying industries disproportionally, but across all dimensions of the economy, businesses were forced to adapt to a digital way of conducting their affairs. It was rough going early on with both internal communications and the disruption to selling patterns (in-person largely disappeared).
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