Ok, You’ve set up a logical link system that’s easy to navigate, you’ve taken the time to make sure that you are not using frames for your site, you’ve ensured that you have a robots.txt file set up properly, you’ve used alt tags to describe your images and links and you’ve optimized your meta keywords, titles and descriptions. Now what?
Lets talk about copy, come on, we’ve all heard it, copy is king. But what does that mean? The fact is that copy is what helps distinguish you as an expert in your field, any field, if what you’re saying is relevant to your topic and informative to your website visitors. I know what you’re thinking, “I’ve had informative copy on my site for a long time and it is relevant to my field, why should I change it when it’s bringing in pretty good results”? You shouldn’t.