Last year Google announced Offer Extensions from AdWords where advertisers are able to showcase redeemable offers like deals, rebates and coupons through paid search text ads on search engine result pages. Previously Offer Extensions were available only through Beta, but with Google’s introduction of Enhanced Campaigns, this sitelink extension is available to all advertisers.
Advertisers will be prompted to enter details on each specific offer, redemption and distribution dates as well as terms and conditions of the offer. Like other ad sitelinks in Enhanced Campaigns, Offer Extensions can be scheduled to show on specific days of the week as well as times of the day.
Offer Extensions are a great way to promote limited-time offers on your website through paid search ads. In addition, advertisers can track performance of these extensions to see how many clicks, impressions and conversions came from these added links.
To implement Offer Extensions, go to the Ad extensions tab within Google AdWords, and select View: Offer Extensions from the dropdown menu.
Google AdWords has introduced a new line of ad extensions to enable advertisers to give their customers redeemable offers like deals, rebates and coupons through paid search text ads. The ad extension called Offer Extensions are as easy to implement as Google’s other ad extensions — sitelinks, location extensions, click to call extensions and Communication ad extensions.
Text ads with offer extensions help advertisers by showing searchers their most up-to-date promotion within a paid search ad immediately after the search engine results page has finished loading.
To enable Offer Extensions advertisers must include an offer that promises discounted or free products or services to customers and must be exclusive or have limited availability. Advertisers can use coupon or redemption codes and can also offer both online and offline for advertisers who have brick and mortar locations.
Similar to other ad extensions, Offer Extensions are likely to increase the click-through rate of an ad, because the offer stands out on the SERP and adds extra real estate to text ads.
Offer Extensions is in limited release to U.S. advertisers. Below is a screenshot of a paid search ad with an Offer Extension.