Given recent, present, and future circumstances, many organizations have had to adapt to shifting state and local regulations that directly impact their operations. From essential business designations, to phased re-opening plans, and shifting consumer behavior, there have been many considerations that impact how an organization serves its customers.
Google has been moving away from Google+ as a platform for quite some time. On June 22, they took it another step further with the roll-out of Google Posts to any company with a Google My Business account. Last year, if you were a business that had a verified Google+ account and you posted to it, it was likely to show up in Google for users that searched your brand name. Now, “Google Posts” appear as if they are starting to take their place.
Most marketers think of SEO and social media as completely different animals. But this couldn’t be further from the truth. Your social profiles can rank independently from your website, and help expand your brand’s digital footprint. As with everything, though, the devil is in the details. That’s because an unoptimized, unbranded social profile is a largely ineffective profile.
So today we’re talking basics – optimizing your social profiles so that they appear in the SERPs for branded terms. This can help you edge out your competitors, and keep your branded content in front of the eyes of your core audience.Read More