Articles in The 'online-advertising' Tag


September 25 2007

Online Advertising Increases while Offline Advertising Takes a Hit

by MoreVisibility

Here is yet another way to demonstrate the power of the internet as an effective advertising portal. Traditional advertising portals such as TV, Radio and Print Newspapers are facing declines in the amount of ad revenues for their mediums while online advertising has been seeing increases year after year.  The trend is here to stay as internet advertising is ideally positioned to surpass radio ads by year’s end.  

In an article published on internetnews.com, it was noted that “Internet display advertising expenditures from January to June this year grew to $5.6 billion, up 17.7 percent from the same period a year ago, according to a report from TNS Media Intelligence.  In the same article it was said that “Television ads decreased 2.4 percent to $31.6 billion. Newspapers dropped 5.8 percent to $12.9 billion. And radio decreased 2.7 percent to $5.1 billion, a drop that matches an e-Marketer report earlier this month that, for the first time, online advertising will surpass radio advertising spending in the US.

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