The holidays are quickly approaching and you may be strategizing on new tactics to increase sales before the year ends. Below are several strategies for Google AdWords that don’t require too much heavy lifting so, that you can implement before the online shopping season ends.
Do you have promotions that end at 11:59 PM and you don’t want to burn the midnight oil pausing ads with special promotions? Do you want to be more efficient in managing your promotions for the holiday season? Automated Rules are the answer.
Automated Rules in AdWords let you schedule automatic changes to specific parts of your account based on the criteria you specify and save you time by efficiently managing your paid search efforts. Some examples of criteria that you can choose can be based on campaigns, ad groups, keywords, or ads.
For example, you have an upcoming promotion offering a 20% off discount and include this verbiage within your text ads. The sale is set to start at 6:00 AM. With Automated Rules, you can set a rule to enable all ads that contain “20% off” at 6:01 AM, without having to manually enable all of the ads within your account.
In addition, you can have the advertising platform automatically alert you when your automated rules have run, insuring you that all the necessary changes have been made.
To implement Automated Rules, find the “Automate” menu within one of the following tabs within AdWords: Campaigns, Ad Groups, Ads, or Keywords.
In a recent blog post, Yahoo provided some pointers on how search marketers can capitalize on the growth of online shopping during the holidays. Citing a study by comScore, they noted that online consumer spending grew from $19.6 billion in 2005 to $24.4 billion in 2006, a 26% increase. This is astonishing growth, and there is no indication that the upward trend will plateau or decline any time soon. In fact, all the numbers in consumer behavior studies seem to indicate that this year is going to be more profitable than last. This should be highly motivating for online retailers. Recognizing this, Yahoo has offered some suggestions for how the online advertiser can capitalize on this trend to make the most of the opportunity.