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Articles in The 'optimization' Tag

June 19 2008

How switching from image to text-based navigation can help your SEO

by Jessica Hammer

We are often asked to implement new navigation on sites that have poor optimized rankings. Many times, this is due to an image-based navigation, or a navigation structure that has been poorly designed.

While we understand that everyone wants an attractive and interesting site, a CSS, text-based navigation is a must-have for almost every website. It is your choice whether or not you want to give up looks for optimization, but in most cases, the text-based navigation looks just as good as an image-based one.

Here is the SEO difference. Image based navigations display all the ‘words’ of page names inside an image (a gif, jpg or png) and while that allows for a multitude of style options, the search spiders can not read your image. It only sees an image, and perhaps an alt tag. Text-based navigations, however, have the navigation (page names) in the code, so the spider reads it as plain language, and therefore, can follow links and index pages with better accuracy.

Using CSS and limited Javascript, you can make stylish and scalable menus by formatting the text within the CSS sheet. We like son of a suckerfish and for more effect, Superfish dropdowns for their easy editing, styling and lightness of code.

For a huge selection of menu code, and great design ideas, visit this CSS Showcase page.

February 12 2007

Are You Playing Nintendo With An Atari Joystick?

by MoreVisibility

Rules of the game have changed in Search Engine Marketing the same way video games have evolved.

For us, the Generation X’ers, Atari was a hot item and we found it difficult at the time to manage a joystick that had five options: up, down, right, left and eat Pac-man.

This hit me when I saw some kids playing with a Nintendo at a store recently. The new joysticks have about 7 different buttons and the kids don’t even look at the joystick! They only view the screen and they know exactly how to get ahead in the game. By the way, the videos are three-dimensional now.

When Yahoo! released their news about developing an auction environment similar to Google’s, I received worrisome calls from companies asking how they should manage their campaigns now.

Search Engine Marketing has become the “must have” Nintendo Wii phenomenon with the same sweet and sour taste of gaming. Many variables are at stake and scoring depends on how well you play.

Yes, it is no longer just about the bid. Throw that Atari joystick away and let’s take a look at other factors that need to be considered:

1- Landing Pages: “Hold the Wii Remote firmly and do not let go.” Where am I taking a prospect? Does it have a call to action? Or, am I losing my audience?
2- Click-Through-Rate: “Wii introduces a more active, more engaging, and more inviting game.” Am I making my message clear enough? Am I calling my targeted audience’s attention through the ad copy that shows up on the search result?
3- Optimization: “Give yourself plenty of room. You will probably move around while using the Wii Remote, so be careful that all areas that you might move into are clear.” Am I optimizing my campaign or changing it proactively?

Have a great time and please be sure to play safely.

December 27 2006

SEO for 07’…

by MoreVisibility

It’s never too late or too early when considering optimization for your website. From this year’s online holiday shopping trends, we should be excited about what’s to come for 2007. With more people purchasing laptops and PC’s, consumers are becoming internet savvy and increasing their online spend.

This is where Search Engine Optimization comes in to play. Make sure your business/service can be found on the web. Keep your site user friendly, and run effective paid campaigns. These are basic steps to roll into the New Year.

Start your action plan for 07 and let SEO become a business driver for your website.

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