People are on their phones more than ever before, but it is due to the rapid growth of technology that Ecommerce brands now find themselves selling through the phone. Mobile devices come equipped with operating systems that make it easy for users to browse and purchase in just a few clicks – Apple Pay and Google Pay are examples of this.
Conversational marketing strategy puts a priority on real-time connections between the business and the customer or client. Examples you see on websites are chatbots, social media message automations, live chats and answers that include resources from a specific customer question. The art of conversational marketing is not about being efficient, but about being memorable. If you are memorable to your customer, you were probably efficient in answering their questions, but also left other positive impressions through your dialogue and website technology behind the scenes. If your business utilizes conversational marketing, here are some great tips to keep in mind:
If you own/operate an ecommerce business, the new year is a perfect time to give your ecommerce website the refresh that it needs. With the holiday season behind us, it is time to prepare for the year ahead. An important part of that is making sure your website is a viable platform in this current market. Not only do you likely need to update products or service offerings, but making an easy-to-use and well-designed website can definitely keep customers coming back for more.