If you own/operate an ecommerce business, the new year is a perfect time to give your ecommerce website the refresh that it needs. With the holiday season behind us, it is time to prepare for the year ahead. An important part of that is making sure your website is a viable platform in this current market. Not only do you likely need to update products or service offerings, but making an easy-to-use and well-designed website can definitely keep customers coming back for more.
When it comes to ensuring your website remains visible in search results, managing a WordPress site can be a challenging task. Below I will provide a brief overview of 3 WordPress plugins that will ensure you have the tools to properly manage your sites SEO.
Blog posts can be a great way to drive organic traffic to your website and you may even find some posts among your website’s most highly visited pages. Over time however, blog posts tend to receive fewer impressions, generating fewer website visits. Consider updating older blog posts as part of your content optimization strategy. Updating blog posts for optimization can be more nuanced than “regular” web pages. “Optimization” or “updates” can refer to all elements of a post, including meta data, on-page copy, and related assets (images, video, etc.). Ultimately, it depends on the keyword, user intent tied to the keyword, and the content.