Blog posts can be a great way to drive organic traffic to your website and you may even find some posts among your website’s most highly visited pages. Over time however, blog posts tend to receive fewer impressions, generating fewer website visits. Consider updating older blog posts as part of your content optimization strategy. Updating blog posts for optimization can be more nuanced than “regular” web pages. “Optimization” or “updates” can refer to all elements of a post, including meta data, on-page copy, and related assets (images, video, etc.). Ultimately, it depends on the keyword, user intent tied to the keyword, and the content.
If you’re like many online marketers in the midst of a Website Redesign, your top focuses (not necessarily in this order) are: being on time, staying on budget, and achieving your design and website goals (improving on an existing website flaw or enabling new website features, for example). Except for the occasional acknowledgment that “we’re doing redirects” (albeit with or without a best practices strategy), one thing that rarely makes a marketer’s list of top priorities during a redesign is SEO. Read More